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CEO Corner Series: Interview with Avni CEO, Rohini Kasturi

In the last few years, the rise of cloud computing and its complexities has given rise to a crop of precocious start-ups, causing a gradual but dramatic shift in the networking industry. <br><br>

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CEO Corner Series: Interview with Avni CEO, Rohini Kasturi

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  1. CEOCornerSeries:Interviewwith AvniCEO,RohiniKasturi Inthelastfewyears,theriseofcloudcomputinganditscomplexitieshas givenrisetoacropofprecociousstart-ups,causingagradualbutdramatic shiftinthenetworkingindustry. Mostenterprises,typicallytiedtoolder,hardware-basednetworking architectures,areweigheddownbyvendorlock-ins,computingsilos,and exorbitantoperationalcosts.Themixofcloudcomputingintothisequation hasraisedserioussecurity,scalingandmonumentalnetworkmanagement issues.Thisclimatehasmadeforagreatopeningforthestart-upsrolling outcomprehensive,secure,scalable,yetsimplesoftwaredefined networkingsolutionsthatworkwithhybridcloudcomputingenvironments. These companies,alongwithleading,establishedproviders,arecrucialto ONUG’sgoaltobringSDNopensolutionstotheenterprise.Inaneffort to getabetterunderstandingoftheon-goingvisionofthesestart-upand incumbentproviders,ONUGbringsyoutheCEOCornerSeries. ONUG:WhatmarkettrendsandshiftsinspiredyoutoformAvni? Kasturi:Threehottrends,namelythecloud,virtualizationandsoftware- definednetworking,werestartingtocometogether.Thepublicclouditself hadmaturedenoughtoofferinfrastructureservices;newsoftware-defined datacenters,suchasthesolutionsfromVMware,werebeingintroduced; andtoppingit,acceptanceofvirtualizationandSDNwasbecomingmore prevalent.Addressingthechallengesthesenewtrendswerecreatingiswhat motivatedustocreate Avni. ONUG:Avnihaspubliclystatedthatitaimstoenableorganizationsto realizetheirprivate,public,orhybridcloudstrategybytransformingtheir datacenterstosoftware-definedcloud.Inviewofthat,canyouelaborate Avni’sspecificgoal? Kasturi:Wespoketosomehundredpluspotentialcustomers,anditbecame clearthattheirbiggestgoalwastransformingtheirbusinesstooperateinthe

  2. digitaleconomy. Toaddresstheirend-userdemands,thesebusinessesneed todelivertheirservicesfasterandatalowercost,makingagility,flexibility andcostreductionthecenterpieceoftheirITagenda.Althoughpoint solutionsarematuring,theyareunabletorollouttheirapplicationsquickly. Avni’sSoftwareDefinedCloudplatformvirtualizesthecloudunderneath socustomerscandeployexistingapplicationsontheirchoiceofcloudsina fewminutesinsteadofweeksormonths.Thisself-servicemodel,alongwith theanalytics-drivenautomation,allowscustomerstorespondfasterand implementnewbusiness applicationsacrossachoiceofclouds. Oneofourlargeenterprisecustomersinthefinancialservicesindustryruns backgroundchecks.Previously,ittooksixtoeightweeksforthemtoroll outanapplication.Thisprocessalsoinvolvesintegratingtheapplication withnetworkservices,likeload-balancingandsecurity.Toaccelerateand automateit,wecreateanapplication blue-printthatcanbelaunched,tested and deployed acrosstheenterpriseinafewminutes.As aresult,customers cancreate their applicationsinaprivatecloud,withauto-scaling,elasticity andself-adaptingcapabilitieswhilemanagingapplications,network servicesandthecloudfromasinglecontroller. Thebestpartistheyarenot lockedintoanyonevendor. ONUG:2015isbeingtoutedastheyearwhenenterpriseITestablishments arebeinghard-pressedtofixtheirhybridcloudchallenges.AreAvni’s solutionscommerciallyavailableandareyouworkingwithotherpartners toprovidea comprehensivesolution? Kasturi:WelaunchedinAprilearlierthisyearandthesolutionisin productionatseveralcustomersitesinmedia,retailandothervertical segments. Realizingthehybridcloudchallengemeanscustomizingapplicationsfor thecloud,andstartbuildingin-housetoolstoachievethatstrategy.The othersolutionisforenterprisestouseourplatformtodefinepoliciestotake careofit.Wearealso doingpartnershiparrangementswithHP,Citrixand othervendorssotheycanbringintheirnetworkserviceslikeload- balancing,securityandaccelerationtothemix.Ifcustomershavea preferenceandwanttouseothervendors’networkservices,oursolution canworkwithit.Thisisabout freedomofchoicefor customers.

  3. ONUG:YouhaveofficesinIndiaandhere.Howdoyoudivideyour operations? Kasturi:Wehaveaverystrongengineeringanddevelopmentteamthatis basedinIndiaandhereintheU.S.ThecorporateofficesarehereintheU.S. ONUG:Howdoyoudifferentiatefromyourcompetitorsandwhatareyour biggestchallenges? Kasturi:Ifyoumeldapplicationsandanalytics,companiesinapplication performancemanagementcouldbeconsideredacompetitor;andifyou combinenetworkservices andanalytics,it wouldbecompanies innetwork optimization.Wewillseeoverlapsliketheseforsomepartsoftheoverall solution,butwhatyoudon’tseeanywhereelseisanend-to-endsolutionlike oursthatcombinesnetworkservices,applicationsandcloudtogetherwith policy-drivenanalyticsanddata. ONUG:Whoisyourtypicalcustomer? Kasturi:Media,retailande-commercecustomersthatchangedataand contentfrequentlyaremostinterestedinhybridcloudswhereasfinanceand healthcarecustomersareinterestedindeployingprivateclouds.Smaller businessesthatdonothavetheirowndatacentersaretheoneswhoare interestedin public-cloud implementations. ONUG:Whatisyourbiggestchallengemovingforward? Kasturi:Ourbiggestchallengeisgettingcustomerstoadoptthisnewmodel thatdoesnotrequireexistingapplicationstoberetooledtomovethemto cloudsoftheir choice. Creatingthatmomentum overthenext18monthsis goingtobekeyfor us. ONUG:ToONUG,opensolutionsandvendorinteroperabilityarecritical. Howandwhenwilltheindustrymeetthosedemands,youthink? Kasturi:Thelargeincumbentsaregoingtodrivetheirexistingportfolio. However,thenewstart-upscanchangetheparadigmandtheshiftto providingchoicestocustomersthroughopensolutions.

  4. Source URL:https://onug.net/blog/ceo-corner-series-interview-with-avni-ceo-rohini-kasturi/Source URL:https://onug.net/blog/ceo-corner-series-interview-with-avni-ceo-rohini-kasturi/

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