Top Tools and Platforms for Unified Commerce in 2025

1. Top Tools and Platforms for Unified Commerce in 2025 The retail landscape in 2025 continues to shift towards seamless integration of physical and digital channels, making Unified Commerce a cornerstone of business strategies. This approach ensures a cohesive shopping experience across touchpoints, whether in-store, online, or via mobile apps. To help businesses succeed in this environment, leveraging the right tools and platforms is critical. Here are the top solutions driving Unified Commerce in 2025. What is Unified Commerce? Unified Commerce is actually the integration of all customer-facing and back-end systems into one centralized platform. Unlike multi-channel or omni-channel approaches, it simply eliminates silos while ensuring real-time synchronization of all

2. inventory, sales, customer data and order management. This unified approach boosts customer experience while streamlining operations. Essential Tools and Platforms for Unified Commerce 1. POS Systems with Omnichannel Capabilities The point-of-sale systems are not only about payment processing. Today, POS solutions support omnichannel transactions and help businesses process orders online, in stores, and at curbside pickups seamlessly. Top POS systems are now integrating with inventory and CRM systems to give a 360-degree view of customers and products. Key Example: Advanced POS solutions like ETP’s platform offer real-time visibility and integration across channels, ensuring a unified shopping journey. 2. Customer Relationship Management (CRM) Software CRM tools play a vital role in gathering customer data and their analysis across the touchpoints. A unified CRM platform helps identify buying patterns, preferences, and feedback for enabling personalized marketing and improvement in customer loyalty. Key Features to Look For: ● Centralized customer profiles ● AI-driven insights for targeted campaigns ● Integration with marketing and sales tools 3. Inventory Management Systems Effective inventory management is a critical component of Unified Commerce. Platforms that enable real-time inventory updates across all channels prevent stockouts, overstocking, and inaccurate data. Unified inventory management systems allow businesses to optimize their supply chains and provide accurate product availability to customers. Key Example: Solutions like ETP Unify Inventory Management ensure synchronized stock levels across warehouses, stores, and online platforms.

3. 4. Order Management Systems (OMS) OMS platforms streamline order fulfillment, ensuring a smooth process from purchase to delivery. Unified OMS tools provide businesses with real-time tracking, enabling customers to receive updates and choose preferred delivery options. Benefits Include: ● Improved order accuracy ● Faster delivery times ● Reduced operational costs 5. E-commerce Platforms Modern e-commerce platforms are equipped with features tailored for Unified Commerce, including integration with physical stores, payment gateways, and inventory systems. These platforms also support omnichannel marketing and personalized shopping experiences. Key Features to Consider: ● Scalability to support growing businesses ● Multichannel selling capabilities ● Real-time analytics for data-driven decisions 6. Analytics and Reporting Tools Unified analytics platforms provide actionable insights into business performance across all channels. They help retailers identify trends, measure ROI, and optimize strategies. Key Features to Look For: ● Customizable dashboards ● Predictive analytics using AI ● Integration with other retail systems 7. Payment Gateways and Mobile Wallet Integration Integrating secure and flexible payment gateways with digital payments will be highly necessary for customers. Supporting mobile wallets, contactless payments, and international transactions makes it even more convenient for the customer.

4. Some popular examples include solutions that are well-integrated with the POS and e-commerce systems and offered by global payment providers. 8. Mobile Apps for Retailers Mobile apps are more than just shopping platforms; they serve as a bridge between physical and digital channels. Apps designed for Unified Commerce allow customers to browse, shop and even use loyalty rewards both online and in-store. Key Features Include: ● Real-time synchronization with inventory ● Personalized recommendations based on AI ● Loyalty program integration Trends Shaping Unified Commerce Tools in 2025 ● Artificial Intelligence and Machine Learning AI-driven solutions are transforming the way business houses personalize the customer experience and also predict demand. From chatbots to predictive analytics, AI is changing the game for retail technology. ● Cloud-Based Solutions Scalability, security, and easy updates are assured by cloud technology, making it the favorite for many retailers. It also allows businesses to work across different locations without any infrastructure-related issues due to cloud-based tools. ● Focus on Sustainability Retail platforms are now integrating sustainability features, such as tracking carbon footprints and optimizing supply chains for eco-friendly practices. Conclusion In the retail industry, the shift towards Unified Commerce is transforming the 2025 business landscape. Using the right tools and platforms will make it possible to ensure seamless shopping experiences, improved operational efficiency, and being able to stay competitive. Solutions from ETP Group empower retailers to make the

5. most of Unified Commerce to remain at the forefront of this changing retail landscape.