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HCS 539 Week 6 Learning Team Assignment Health Care Marketing Plan Presentation//tutorfortune.com

HCS 539 Week 6 Learning Team Assignment Health Care Marketing Plan Presentation//tutorfortune.com<br><br>Click on below link to buy<br>https://tutorfortune.com/products/hcs-539-week-6-learning-team-assignment-health-care-marketing-plan-presentation<br><br>Instructions: Create a hypothetical health care organization or social program, using a real organization or program as a model, and develop a comprehensive marketing plan to market it. Examples include cancer hospitals, home health agencies, nursing homes, durable medical equipment companies, weight loss programs, and insurance programs. Develop a comprehensive marketing plan to market your organization or program. Create a 20- to 25-slide Microsoftu00ae PowerPointu00ae presentation, with speaker's notes, detailing your plan. Speaker's notes must be between 100 to 200 words per slide. Include the following: u2022 Background information<br>u2022tWhat is the name of the organization or program?<br>u2022tWhat is the geographic location?<br>u2022tWhat is the organizational mission?<br>u2022tIndustry background: Describe the industry's historical background.<br>u2022tSituational SWOT analysis: Assess the organization's environment. Address why your marketing plan is necessary. Include the following:<br>u2022tStrengths (internal)<br>u2022tWeaknesses (internal)<br>u2022tOpportunities (external)<br>u2022tThreats (external)<br>u2022tMarket research<br>u2022tWhy must market research be conducted?<br>u2022tWhat kind of data will you use: primary, secondary, or both? Why?<br>u2022tMarketing objectives: List your quantifiable marketing objectives.<br>u2022tExplain what you want to achieve.<br>u2022tDefine estimated dates by which you want to achieve those goals <br>u2022tMarketing strategies: Describe the general approach or best way to meet your objectives.<br>u2022tConsumer analysis<br>u2022tDetermine the demographics of the program's potential consumers.<br>u2022tDetermine the psychographics of the program's potential consumers.<br>u2022tIdentify common consumer behaviors of the program's potential consumers.<br>u2022tTarget market<br>u2022tDetermine the primary market: What are the characteristics of the primary market?<br>u2022tDetermine the secondary market: What are the characteristics of the secondary market?<br>u2022tMarket segmentation: How will you segment the market? Why?<br>u2022tCompetitive analysis<br>u2022tIdentify your competitors.<br>u2022tBriefly describe your competitors' strategies.<br>u2022tThe four Ps<br>u2022tProduct<br>u2022tWhat types of products, programs, or services are involved, as in a good, service, or idea? u2022 What are the features? How is it positioned and differentiated from the competitors? <br>u2022tHow is the product, program, or service identified, as in brand name, label, or packaging?<br>Learning team<br>Apr 09, 2018 11:59 PM 20<br>u2022tPlace<br>u2022tWhat are the channels of distribution?<br>u2022tWhere are the facilities located?<br>u2022tPricing<br>u2022tWhat aspects must be considered in developing pricing?<br>u2022tDetermine a suggested selling price.<br>u2022tPromotion<br>u2022tHow will you promote the organization or program?<br>u2022tPersonal selling<br>u2022tAdvertising<br>u2022tMedia mix: television, magazines, outdoor, direct mail, radio, or website<br>u2022tSlogan and message<br>u2022tSales promotion activities: trade show or promotional materials<br>u2022tPublic relations<br>u2022tRegulations: Identify the regulations that affect your plan.<br>u2022tSocial marketing strategies<br>u2022tEthics and patient privacy<br>u2022tMonitoring the plan: Create a way to monitor and evaluate your plan's success.<br><br>Click on below link to buy<br>https://tutorfortune.com/products/hcs-539-week-6-learning-team-assignment-health-care-marketing-plan-presentation<br>

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HCS 539 Week 6 Learning Team Assignment Health Care Marketing Plan Presentation//tutorfortune.com

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  1. HCS 539 Week 6 Learning Team Assignment Health Care Marketing Plan Presentation//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/hcs-539-week-6-learning-team-assignment-health-care- marketing-plan-presentation I n s t r u c t i o n s : C r e a t e a h y p o t h e t i c a l h e a l t h c a r e o r g a n i z a t i o n o r s o c i a l p r o g r a m, u s i n g a r e a l o r g a n i z a t i o n o r p r o g r a m a s a mo d e l , a n d d e v e l o p a c o mp r e h e n s i v e ma r k e t i n g p l a n t o ma r k e t i t . E x a mp l e s i n c l u d e c a n c e r h o s p i t a l s , h o me h e a l t h a g e n c i e s , n u r s i n g h o me s , d u r a b l e me d i c a l e q u i p me n t c o mp a n i e s , w e i g h t l o s s p r o g r a ms , a n d i n s u r a n c e p r o g r a ms . D e v e l o p a c o mp r e h e n s i v e ma r k e t i n g p l a n t o ma r k e t y o u r o r g a n i z a t i o n o r p r o g r a m. C r e a t e a 2 0 - t o 2 5 - s l i d e Mi c r o s o f t ® P o w e r P o i n t ® p r e s e n t a t i o n , w i t h s p e a k e r ' s n o t e s , d e t a i l i n g y o u r p l a n . S p e a k e r ' s n o t e s mu s t b e b e t w e e n 1 0 0 t o 2 0 0 w o r d s p e r s l i d e . I n c l u d e t h e f o l l o w i n g :       • B a c k g r o u n d i n f o r ma t i o n Wh a t i s t h e n a me o f t h e o r g a n i z a t i o n o r p r o g r a m? Wh a t i s t h e g e o g r a p h i c l o c a t i o n ? Wh a t i s t h e o r g a n i z a t i o n a l mi s s i o n ? I n d u s t r y b a c k g r o u n d : D e s c r i b e t h e i n d u s t r y ' s h i s t o r i c a l b a c k g r o u n d . S i t u a t i o n a l S WO T a n a l y s i s : A s s e s s t h e o r g a n i z a t i o n ' s e n v i r o n me n t . A d d r e s s w h y y o u r ma r k e t i n g p l a n i s n e c e s s a r y . I n c l u d e t h e f o l l o w i n g : S t r e n g t h s ( i n t e r n a l ) We a k n e s s e s ( i n t e r n a l ) O p p o r t u n i t i e s ( e x t e r n a l ) T h r e a t s ( e x t e r n a l ) Ma r k e t r e s e a r c h Wh y mu s t ma r k e t r e s e a r c h b e c o n d u c t e d ? Wh a t k i n d o f d a t a w i l l y o u u s e : p r i ma r y , s e c o n d a r y , o r b o t h ? Wh y ? Ma r k e t i n g o b j e c t i v e s : L i s t y o u r q u a n t i fi a b l e ma r k e t i n g o b j e c t i v e s . E x p l a i n w h a t y o u w a n t t o a c h i e v e . D e fi n e e s t i ma t e d d a t e s b y w h i c h y o u w a n t t o a c h i e v e t h o s e g o a l s     Ma r k e t i n g s t r a t e g i e s : D e s c r i b e t h e g e n e r a l a p p r o a c h o r b e s t w a y t o me e t y o u r o b j e c t i v e s . C o n s u me r a n a l y s i s D e t e r mi n e t h e d e mo g r a p h i c s o f t h e p r o g r a m' s p o t e n t i a l c o n s u me r s . D e t e r mi n e t h e p s y c h o g r a p h i c s o f t h e p r o g r a m' s p o t e n t i a l c o n s u me r s . I d e n t i f y c o mmo n c o n s u me r b e h a v i o r s o f t h e p r o g r a m' s p o t e n t i a l c o n s u me r s .                    

  2. T a r g e t ma r k e t D e t e r mi n e t h e p r i ma r y ma r k e t : Wh a t a r e t h e c h a r a c t e r i s t i c s o f t h e p r i ma r y ma r k e t ? D e t e r mi n e t h e s e c o n d a r y ma r k e t : Wh a t a r e t h e c h a r a c t e r i s t i c s o f t h e s e c o n d a r y ma r k e t ? Ma r k e t s e g me n t a t i o n : H o w w i l l y o u s e g me n t t h e ma r k e t ? Wh y ? C o mp e t i t i v e a n a l y s i s I d e n t i f y y o u r c o mp e t i t o r s . B r i e fl y d e s c r i b e y o u r c o mp e t i t o r s ' s t r a t e g i e s . T h e f o u r P s P r o d u c t Wh a t t y p e s o f p r o d u c t s , p r o g r a ms , o r s e r v i c e s a r e i n v o l v e d , a s i n a g o o d , s e r v i c e , o r i d e a ? •   Wh a t a r e t h e f e a t u r e s ? H o w i s i t p o s i t i o n e d a n d d i ff e r e n t i a t e d f r o m t h e c o mp e t i t o r s ?                       H o w i s t h e p r o d u c t , p r o g r a m, o r s e r v i c e i d e n t i fi e d , a s i n b r a n d n a me , l a b e l , o r p a c k a g i n g ?            L e a r n i n g t e a m A p r 0 9 , 2 0 1 8 1 1 : 5 9 P M 2 0 P l a c e Wh a t a r e t h e c h a n n e l s o f d i s t r i b u t i o n ? Wh e r e a r e t h e f a c i l i t i e s l o c a t e d ? P r i c i n g Wh a t a s p e c t s mu s t b e c o n s i d e r e d i n d e v e l o p i n g p r i c i n g ? D e t e r mi n e a s u g g e s t e d s e l l i n g p r i c e . P r o mo t i o n H o w w i l l y o u p r o mo t e t h e o r g a n i z a t i o n o r p r o g r a m? P e r s o n a l s e l l i n g A d v e r t i s i n g Me d i a mi x : t e l e v i s i o n , ma g a z i n e s , o u t d o o r , d i r e c t ma i l , r a d i o , o r w e b s i t e S l o g a n a n d me s s a g e S a l e s p r o mo t i o n a c t i v i t i e s : t r a d e s h o w o r p r o mo t i o n a l ma t e r i a l s P u b l i c r e l a t i o n s R e g u l a t i o n s : I d e n t i f y t h e r e g u l a t i o n s t h a t a ff e c t y o u r p l a n . S o c i a l ma r k e t i n g s t r a t e g i e s E t h i c s a n d p a t i e n t p r i v a c y Mo n i t o r i n g t h e p l a n : C r e a t e a w a y t o mo n i t o r a n d e v a l u a t e y o u r p l a n ' s s u c c e s s .                   Click on below link to buy

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