HCS 539 Week 6 Learning Team Assignment Health Care Marketing Plan Presentation//tutorfortune.com
HCS 539 Week 6 Learning Team Assignment Health Care Marketing Plan Presentation//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/hcs-539-week-6-learning-team-assignment-health-care-marketing-plan-presentation Instructions: Create a hypothetical health care organization or social program, using a real organization or program as a model, and develop a comprehensive marketing plan to market it. Examples include cancer hospitals, home health agencies, nursing homes, durable medical equipment companies, weight loss programs, and insurance programs. Develop a comprehensive marketing plan to market your organization or program. Create a 20- to 25-slide Microsoftu00ae PowerPointu00ae presentation, with speaker's notes, detailing your plan. Speaker's notes must be between 100 to 200 words per slide. Include the following: u2022 Background information u2022tWhat is the name of the organization or program? u2022tWhat is the geographic location? u2022tWhat is the organizational mission? u2022tIndustry background: Describe the industry's historical background. u2022tSituational SWOT analysis: Assess the organization's environment. Address why your marketing plan is necessary. Include the following: u2022tStrengths (internal) u2022tWeaknesses (internal) u2022tOpportunities (external) u2022tThreats (external) u2022tMarket research u2022tWhy must market research be conducted? u2022tWhat kind of data will you use: primary, secondary, or both? Why? u2022tMarketing objectives: List your quantifiable marketing objectives. u2022tExplain what you want to achieve. u2022tDefine estimated dates by which you want to achieve those goals u2022tMarketing strategies: Describe the general approach or best way to meet your objectives. u2022tConsumer analysis u2022tDetermine the demographics of the program's potential consumers. u2022tDetermine the psychographics of the program's potential consumers. u2022tIdentify common consumer behaviors of the program's potential consumers. u2022tTarget market u2022tDetermine the primary market: What are the characteristics of the primary market? u2022tDetermine the secondary market: What are the characteristics of the secondary market? u2022tMarket segmentation: How will you segment the market? Why? u2022tCompetitive analysis u2022tIdentify your competitors. u2022tBriefly describe your competitors' strategies. u2022tThe four Ps u2022tProduct u2022tWhat types of products, programs, or services are involved, as in a good, service, or idea? u2022 What are the features? How is it positioned and differentiated from the competitors? u2022tHow is the product, program, or service identified, as in brand name, label, or packaging? Learning team Apr 09, 2018 11:59 PM 20 u2022tPlace u2022tWhat are the channels of distribution? u2022tWhere are the facilities located? u2022tPricing u2022tWhat aspects must be considered in developing pricing? u2022tDetermine a suggested selling price. u2022tPromotion u2022tHow will you promote the organization or program? u2022tPersonal selling u2022tAdvertising u2022tMedia mix: television, magazines, outdoor, direct mail, radio, or website u2022tSlogan and message u2022tSales promotion activities: trade show or promotional materials u2022tPublic relations u2022tRegulations: Identify the regulations that affect your plan. u2022tSocial marketing strategies u2022tEthics and patient privacy u2022tMonitoring the plan: Create a way to monitor and evaluate your plan's success. Click on below link to buy https://tutorfortune.com/products/hcs-539-week-6-learning-team-assignment-health-care-marketing-plan-presentation
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