Searchability & Interoperability Are as Important as Sales Itself

1. Searchability & Interoperability Are as Important as Sales Itself Online presence is crucial for every business to succeed in today’s highly competitive marketplace. However, the competition can be tougher, as there are many different companies operating online stores. If you want to succeed with your ecommerce venture, you need to implement effective strategies that will help prospective customers find your products and services, regardless of what channel they use. Search engine optimization is an indispensable service that can improve your ranking in search engines, but you need to do more to ensure that your customers can find your website or online store. Instead of investing in separate platforms for omnichannel functionality and SEO, consider an integrated platform that consolidates those aspects with sales. SAP Commerce Cloud is a good example of that platform. It is the ecommerce platform formerly called ‘Hybris’, and it lets you deploy on the cloud for more flexibility. You get in-built SEO capabilities that will improve the visibility of your business online and improve your social media presence. Online visibility is critical for every business, and the goal is to be on the first page of search results to get the attention of prospective customers and gain more leads. SAP’s platform can aid your SEO efforts with a system for product catalog management that lets you make better product attributes, titles, and descriptions to be integrated with your product page’s backend HTML script. This feature helps you save time, as it eliminates the need to further optimize your website. Commerce Cloud maintains the functionalities of Hybris that lets you allow comments and reviews on product pages, so the additional keywords can contribute to the success of your SEO efforts. Sales is just as important as good SEO and omnichannel functionality in the success of your business. But for that to happen, your customer needs to be able to find you and access your business efficiently, whether they are on desktop, mobile or even on your app. SAP Commerce Cloud reduces the need to rely on multiple platforms to fulfill all those needs, making it a flexible solution that can be tailored to the unique requirements of your business and sales process.