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5 Online Marketing Trends You Must Prepare for in 2020

Every year has something new in store as SEO keeps evolving, but 2020 could have some big perspective changes coming your way.

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5 Online Marketing Trends You Must Prepare for in 2020

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  1. 5 Online Marketing Trends You Must Prepare for in 2020 Every year has something new in store as SEO keeps evolving, but 2020 could have some big perspective changes coming your way. Search engine optimization (SEO) has been constantly evolving ever since Google became a staple part of every digitally literate individual. An advanced and experienced digital marketing firm in Long Island is always on the top of the evolutions though. The constant algorithm changes, in the name of improving user-friendliness, have brought about variations in what the SEO best practices are. There have been perspective changes over the 10 to 15 years since the Internet became a global phenomenon. Experienced Internet marketing companies are all too aware of the changes that keep taking place, since the success of their clients’ marketing strategies and earnings depend on exploiting the changes to their advantage. But experts believe that what 2020 is set to witness is unlike anything before. For one, some of these trends have begun to be felt for some years now. But what we’ll find in 2020 is how strong these trends will be. Voice Searches Eating up Text Searches

  2. Voice search is one of these big trends. How big is it? Well, around half of the searches in 2020 could be voice-based. That changes the landscape completely, because there will be a 50% reduction in text searches, the result of gradual erosion all these years. And since voice search is so important, long-tail keywords will become even more popular and important as would search phrases starting with question words, “how”, “how much”, “why”, “what”, etc. These have already become extremely important but will become indispensable in 2020. Smart Speakers Transforming to Primary Search Tools Fueling this trend is the proliferation of smart speakers such as Google Home, Amazon Echo and Apple HomePod. As their use in homes keeps increasing, people will just ask the smart speaker what they want and the smart speaker will read out the answer to them. So if people start searching this way, what is the relevance of the traditional SERP? It does bring about a major shift. Featured Snippets a Lot More Important Than Before. Figuring in the first page ranking results doesn’t mean everything anymore. Your content must be the answer that the smart speaker reads out. And for that, it must feature in the featured snippet, the box of information that appears over the search results for certain queries. Research states that it’s from the featured snippet that around 40% of results on Google Home come from. This is also advantageous for conventional text search, since that’s what people will be seeing first, along with the source of the information, before the other results come up. That’s where the above-mentioned long-tail keywords become important. Optimizing for long-tail keywords will increase your chances of figuring in the featured snippets and thereby enviably benefiting from the proliferation of voice search. Local Search Becomes Super Competitive

  3. As important as voice search would be local search. This is another trend that we’ve already seen, but this arena will become super-competitive in 2020. If you’re a local business, that could make it quite hard for you to get to the top in local searches. Hubspot states that already 46% of Google searches are those with local intent. In just 2017 and 2018, there has been a 900% rise in searches with the phrases “near me today” or “near me tonight” attached to them, according to research by Chatmeter. And almost every kind of local search manages to convert to online or offline sales. That’s why the competition in the local search field is a lot tougher now than before, as you’ve got a lot more businesses looking to get to the top in their respective geographic search results. Engagement and Lots of It Engagement is the key to figuring out if people are really able to connect with your business. Google determines this in terms of the number of people who ask for your location on local maps, those who’ve saved your business as a contact on Android phones, those who’ve interacted with your business through email, people who have used Google Assistant to look for your business, and other such factors. Since Google controls all these sources – Google Search, Chrome, Gmail, Google Assistant, Google Maps, Android, etc – it can quite easily draw this information with the user tracking data of these services. And these engagement metrics will play a big part in deciding local rankings. Experienced companies offering SEO packages in New York would already be prepared for the evolutionary changes of 2020. (631) 494-3324

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