How to use Social Media and Influencer Marketing during the Coronavirus Pandemic

1. How to use Social Media and Influencer Marketing during the Coronavirus Pandemic Business can invest in social media marketing in Long Island to get ahead of competition and attract targeted traffic during the current public health emergency. Today people around the world are adjusting to the concept social distancing due to the outbreak of COVID 19. But this practice has affected businesses. Small business owners and social media managers are trying to come up with new creative ideas to market their products and services online. Businesses are using social media platforms to stay connected with their customers and improve sales. Social media is quickly becoming one of the most important aspects of digital marketing. A company’s reputation online reputation depends on its social media influence. This means that more influential you are on social media, the better your reputation is. Engaging with social media influencers allows you to create brand advocates, and increase brand awareness and page rank. So partner with social media marketing Long Island to market your products and service using social media platforms at the of corona pandemic. Image Source: https://qns.com/wp-content/uploads/2019/03/LIC-Gantry-1.jpg What businesses should focus on This is a time when business should amp up their social media marketing strategies carefully. Businesses should become as humane as possible on their social media channels while juggling the necessary bit of marketing that is required to keep them in the business. Concentrate on growing your social media account instead of conversion: During COVID 19, people have limited their spending and are buying only essential items. So this is not the time for longisland.medresponsive.com (631) 494-3324

2. businesses to try to improve their sales, but the opportunity to build their online presence by posting valuable content. Share content about tips to improve productivity by working from home. Understand what your audience want to read and create content that aligns with your brand’s values. Switch to Influencer marketing: Since many people are spending most of their time on social media and other online sources, partnering with influencers is a good way of promoting your business. An influencer is person who encourages a group of people to do something. An influencer inspires your buyers to act. They are important for any business to build trust among potential customers and encourage people to buy their products. Reach out to the right influencers and ask them to address social distancing concerns among their followers, while still promoting your products/services. Image Source: https://qns.com/wp-content/uploads/2019/03/LIC-Gantry-1.jpg Here are the main reasons why this is the right time to invest in social media marketing • snowstorm, streaming increased by 61 percent. Video streaming has also increased by 12 percent in the initial week since quarantine was implemented due to the coronavirus pandemic. Web traffic has also increased by 20 percent after a week into quarantine. All of these figures show that people are spending most of their online. So posting relevant content can help business to stay relevant. Increase in digital content consumption: At the time of Hurricane Harvey and the New York • distancing the new normal. Online marketing can help businesses improve their digital presence with online talks, webinars, video content, etc. on social media platforms. Minimizes the need for in-person interactions: The spread of COIVD 19 has made social • create quality content and invest in social media marketing to ensure that it reaches a wider audience. Provide relevant content: Since people are consuming more content online, businesses should • their products on their social media accounts. Influencer pricing more flexible: Due to multiple shutdown of festivals and other major events, influencers are keen on working with business brands. Business can switch to influencer marketing and ask influencers to create quality content using longisland.medresponsive.com (631) 494-3324

3. With COVID 19, influencers are more open to price negotiation and this will help businesses market their products at affordable rates. Businesses can invest in social media marketing in Long Island to stand out among their competitors, attract target users, earn more traffic and improve their ranking. longisland.medresponsive.com (631) 494-3324