How Video Content Can Boost Your Google SEO and Ranking

1. How Video Content Can Boost Your Google SEO and Ranking Digital marketing in Long Island includes video content marketing to help establish your brand and boost your search engine ranking. Earlier, the Internet provided mostly text-based information but today it includes videos too. Video is becoming one of the most popular forms of content on the internet. Research shows that it takes 1.8 million words in text format to communicate the same amount of information as a one-minute video and video content is easier to consume. So, to provide more easily consumable information and meet the demands of the users, search engines are beginning to prioritize sites with video content. Keeping this in mind, many businesses are now focusing on video content in their digital marketing techniques. Digital marketing in Long Island includes video content marketing to help establish your brand and boost your search engine ranking. Google algorithm is smarter now with technical aspects like RankBrain and BERT. Video user interest and engagement. It is estimated that soon video will account for 82% of internet content. So, here are 5 ways on how video content can boost your SEO. People spend more time on video content: Compared to a text or an image, video tend to attract more audience attention. Good quality videos are a great way to display and improve your brand and as well as business reputation. Your video content should be a useful resource of information for your customers. A video becomes useful only if it can answer 80% of the most common questions visitors have about your product or service. Posting videos like “get to know us” helps to communicate your brand value, message, and composition to viewers and thereby encourage user engagement. Google

2. measures how long a visitor stays on your website or watches your video. The longer users spend time on a page, the more Google trusts that specific webpage, and the better would be the SERP ranking. Increases on-site conversion: The main goal of SEO is to increase on-site conversion. This means that site promotion and improvement doesn’t end at getting people to click through to your site. Video content is one of the most effective ways of converting users and this can be achieved with quality content. YouTube plays a significant role: For video content, YouTube is the most popular avenue. It allows you to create a business channel and publish videos related to your products and services. You may also use the comments section on others’ content to gather backlinks. Video content should be developed with the right keywords for video description for not more than 200 words, metadata with enough contextual information, title and tags etc. This will help you get better SEO ranking, better online marketing and promotion. Use of rich snippets:Google’s search engine results pages now include rich snippets. Rich snippets are additional information that is different from meta description. They’re used to give potential visitors an idea of what they will see when they visit your site. Social sharing: If your videos are good, more people are likely to watch and the more the people watch, the more they will share with their family and friends. Before making a video, know your target audience and design your videos accordingly. Your focus must be on increasing the number of shares of your video content and thereby increase online visibility. To make your videos more interesting, you can make a teaser video for the launch of a new product before you post the main video. You can include customer reviews to attract new customers. Posting videos regularly help to build a rapport with your customers. When producing video content, you must have clarity about why you are creating it and how it aligns with your customers. Your purpose may be to improve your brand image, add to existing content, or become an authority on a particular subject. A provider of digital marketing in Long Island can help create compelling video content writing services for your business that brings the best results. They will ensure that your videos are optimized for all popular video platforms – YouTube, Google, Bing and Vimeo, as well as for social avenues such as Facebook, LinkedIn, Twitter and Pinterest. (631) 494-3324