How to Boost Your Website Ranking through SEO

1. How to Boost Your Website Ranking through SEO SEO is no longer optional. It has become one of the finest and the most effective ways to boost ranking, traffic, leads and sales. If you still think that by optimizing titles and descriptions of your website, you may achieve the best results, then you are wrong. The overall dimensions of SEO have become much broader and deeper. That is why deeper understanding of SEO concepts are necessary to change the game. Let us discuss some of the most effective ways to boost website rankings – Content optimization Today, writing content just for the sake of search engines would not make any sense. Since Google algorithms are getting enormously smarter, it is essential to develop research-based, focused and impactful content for users that can address and resolve their problem. And for that, you also need to invest your time and efforts in understanding user’s preferences and pain points so that you can develop your content accordingly. Today, you can use a wide range of tools to understand your end-user’s problems, purpose or areas of concerns such as Google analytics, Google Trends, Buzzsumo, etc. All these tools are designed to assist marketers so that they can develop content for their specific users and gain rankings, as well. Tips – •Optimize your content with the most suitable keywords. •Use intent-based and long form keywords. •Analyze the potential of your content at regular intervals. Use tools One of the best ways to excel in SEO is to use powerful tools that can help you to make your website more efficient and competitive. There are a wide range of tools available that can make your work easier as well as faster. Some of the most essential SEO tools are GTmetrix, SEMrush, AgencyAnalytics, etc. All these SEO tools help digital marketing agencies to research their websites, competitors and deliver reports to their client. Indeed, they help marketers to improve their SEO efforts while boosting rankings. Tips – •Use GTmetrix to analyze your website’s overall speed performance. •Use SEMrush to empower your SEO, PPC, content, social media as well as focus on competitive research. •Use AgencyAnalytics for the monitoring of rankings and report compilation.

2. Video Marketing You might have heard about video marketing. It is gaining momentum in recent years due to its ability to influence a wide range of audiences. According to a report, 62% of Google universal searches include video. (Source - Marketingland) Businesses also want to connect with their users as a result they started believing in video marketing, which is both simple and effective. Tips – •Create helpful videos and upload on YouTube. •Optimize video for better traffic and rankings. •Embed videos on your website. Strengthen your SEO We all know that frequent Google’s core algorithm updates can dismantle any SEO strategy. Hence, make it a point to keep your SEO strategies to regular intervals to keep them effective. You should update your SEO strategies after analyzing the impact of core algorithm updates. However, you should keep certain things in mind such as quality of the content, links and the use of keywords. Tips – •Keep an eye on Google’s core algorithm updates. •Always keep your content unique, actionable and fresh. So, keep the above mentioned things in mind to win the race. Of course, you need to invest your maximum time in competitor research and develop a solid strategy to beat your competitors. You can also hire a renowned and experienced SEO company to realize your dreams.