Some SEO Don'ts That Businesses Should Discard

1. Some SEO Don’ts That Businesses Should Discard There are some don’ts of SEO that website owners must be aware of. A Long Island SEO company can provide the necessary assistance in this regard. A good search engine optimization strategy is vital for every business looking to expand and establish their brand. It is a set of rules that can be followed by websites to stay compliant with search engine algorithms and thus improve their search engine ranking. Effective SEO makes your website both user- friendly and search engine friendly. It helps search engine bots figure out what each page is about and also how it is relevant for users. A Long Island SEO company can provide the necessary assistance for effective search engine optimization. In other words, they can analyze your website to identify your actual requirements and come up with the right strategies. When implementing SEO tactics, you need to be aware of what to include and what to avoid. There are many SEO strategies that don’t work anymore but people continue using them. This could lead to search engines penalizing your website and therefore must be avoided. In this article, we will look at some outdated strategies to avoid when optimizing your website.

2. ➢Using too many target keywords in your content: Earlier, stuffing target keywords into your content was a popular content marketing technique. But today semantic search is given importance which looks at the topic of a page rather than the repeated instances of keywords to determine relevancy to the search engine user. So, stuffing your content with keywords can lead to your website being penalized. You need to focus on the users and attract clicks rather than compete to please search engine spiders. Spend more time on improving copywriting and increasing the click-through rate. When Google notices that people are staying longer on your site, you will be rewarded. ➢Posting short or thin content that has no value: Nobody wants short content today. According to several studies, the most shared content typically has 1900 to 3000 words. Backlinko studied 1 million blogs, and found 1,900-2,000 word posts at the top of Google. So long form content is the most popular and make sure to post long content. ➢Giving importance to quantity rather than focusing on publishing good quality content: Your page ranking could be negatively impacted by poorly written content. The idea is to create relevant content that will be appreciated. Such content will show your expertise, authoritativeness, and reliability. Google points out that pages with excellent quality achieve an intended purpose; and demonstrate a high level of expertise, authoritativeness, and trustworthiness. ➢Buying links: Buying links is one of the oldest but outdated SEO methods. Today, this practice is not encouraged and is penalized by Google. Google considers each link to your site as a vote of confidence and if you buy links, Google considers it as vote rigging. It is a part of link scheme and violation of Google’s webmaster guidelines. So, do not buy links; instead, strive to become a known resource that people know, like, trust, and link to. This takes time and commitment. It is possible for businesses to survive without physically buying or acquiring links. As a recent search engine journal post points out, there are many leaders who earned links without seeking links. Express Writers, Unbounce and Buffer are examples of such companies. These leaders have given priority to content quality, freshness, and relevance for their audience. ➢Posting duplicate content: One of the main on-page SEO errors is duplicate content. To ensure that you content is not duplicate, use copycat to check for originality. If you find any duplicate content then rewrite that page. ➢Ignoring consumer reviews: Around seventy percent of the customers check company and product reviews before making a buying decision. Moreover, many businesses engage in posting

3. fake reviews. A study by the Washington Post found that 61% of electronics reviews on Amazon are fake. Make sure you don’t do this, instead, request your satisfied customers to leave a review about your products or service. ➢Publishing your content erratically: Consistency is very important in digital marketing to attract and retain customers. HubSpot’s survey of blogging frequency data from more than 13,500 marketers and agencies showed that those who blogged 16+ times per month received the maximum traffic and leads. So set up a blogging schedule to post your content regularly. By eliminating these above-mentioned tactics, you can increase your ranking and also drive traffic to your website. Hiring a reliable provider of Long Island SEO Services can improve your website and save time. They have experts and skilled professionals who can give provide useful services to website owners. (631) 494-3324