Top Facebook Brand Building Strategies for Schools

1. Top Facebook Brand Building Strategies for Schools Summary – The blog discusses some important tips on how to use Facebook social media platform to effectively create brand awareness about a school. Address 200 Broadhollow Road, Suite 207 Melville, NY 1174

2. Social media marketing is growing at an unparalleled pace with several platforms becoming a major part of people’s lives. This rapid growth and popularity of platforms has made several sectors try everything possible to attract maximum number of people via social networks. The education sector is no exception in this regard as several social platforms have become a preferred channel for users to stay connected and promote their brands. Among several social media platforms, Facebook (FB) is one of the oldest networking platforms having more users than any other social media networks today. In fact, FB platform has become an invaluable tool for communication and marketing in the field of education. Generally, there are different ways that social media can be directly used in the classroom. Here discussed are some steps to create an effective Facebook marketing plan for your school – Create an FB Business Page for Your School– Creating a separate FB business page helps interact with FB users. However, it is important to have a personal FB page to start this as this is a primary requirement for any business page. Facebook’s Latest Algorithm Updates– Facebook prioritizes user content over brand content. The algorithm favors active interactions, like commenting and sharing, over passive interactions, like impressions. Therefore, it is important for users to engage with your content in order for Facebook to identify content as something “worth” showing to other followers. Here are a few ways to earn organic engagement – regular posting of content, encouraging positive reviews, using FB groups and finalsite feeds. Add Visual Content– When compared to other forms of content, majority of users tend to prefer video content. In fact, FB tends to give more priority to video content in the News Feed. This can be done by posting Facebook Live Video. Live video is great for schools, as this can give a true picture about what is happening in the school at a specific moment – such as a sporting event, open house, fundraiser, graduation, etc. www.longisland.medresponsive.com (631) 494-3324

3. Create Facebook Stories– Made of visual content in video or slideshow format, FB stories are temporary and last for 20 seconds. After 24 hours, the story gets automatically deleted. Facebook stories come packed with text, filters and stickers. Therefore, adding the right elements to the story, right from location-specific tags to unique images helps boosts engagement. Develop a Social Content Marketing Strategy– For schools, it is important to post content that highlights academic reputation, quality of facilities, location, third-party validation, and sense of community, that show up the brand as a whole. In addition to these postings, it is important to develop a strong content marketing strategy as this can help build a positive online reputation and benefit from SEO. Creating credible back links on the website that point to other pages on the site as additional resources, such as press releases and blog posts, can bring in great benefits. Nowadays, many schools and educational institutions are adapting the above mentioned strategies into their framework to improve the life of the students. With a huge reach, FB is one of the best ways to amplify any school message and reach the parent base. Therefore, having a clear understanding about FB’s evolving features as well as its latest algorithms help reach the right groups of people at the right time. This will help create an improved user experience on your school’s Facebook page. Opting for SEO services from reputable social media marketing companies can help increase your school’s online presence and improve their social media presence not only on Facebook but across all other social media platforms. www.longisland.medresponsive.com (631) 494-3324