What Are the Latest Content Marketing Trends for 2020?

1. What Are the Latest Content Marketing Trends for 2020? For optimized content, partner with a Long Island SEO marketing service that will help you embrace the latest content marketing trends to earn more traffic. Good quality content is crucial for the success of any business organization. Content marketing refers to a strategic marketing approach where relevant and valuable content is created and shared online to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. It is one of the best ways to engage with customers and also provides detailed information to customers that would help them make better buying decisions. Consider partnering with a Long Island SEO marketing service to have an effective content marketing strategy that is so important to stay competitive.

2. Relevant content has always been a vital element in SEO. Good content acts as a strong medium that businesses can use to sell something to their customers. It lets you communicate with your users and answer different questions related to your products and services that may be raised by your readers. You can engage better with your customers and prospects, improve ranking, increase web traffic, get more conversions and build brand reputation. You also get higher brand authority in the market and can establish leadership in the market. What are the key content marketing trends that businesses can follow? Here are the suggestions made in a recent forbes.com article. ✓ ✓Focus on video content:The use of video in marketing is increasing with every year. Statistics show that 6 out of 10 people would rather watch online video than TV. So, it is time for businesses to include video as part of their content strategy. Video-making platforms like TikTok and Lasso make short videos that are budget-friendly and more organic than usual TV commercials, and they become viral easily. The videos must be properly formatted for each platform. For Facebook, square videos are optimal, while vertical videos are the best choice for Instagram. Apart from this, your video production should be scalable either with the help of an in-house team or with a third-party digital marketing service provider. Only with proper scaling, you can ensure a consistent look and feel for your videos across all platforms. In addition, you will also be able to create videos quickly and benefit from trending topics in your niche. ✓ ✓Value-added content is important:The content you create should be entertaining as well as educate your audience. So, to serve this purpose ensure that you have value-added content that is exclusive to your brand. It should be original and informative. Each week you can post a new topic using audio, video or text content. The content should provide a high degree of value by breaking down extensive topics into easily available portions of information. The content should be designed in such a way that it imparts the required knowledge to your users. ✓ ✓Customized user experience:Personalized experience for users is always useful for your business. Analyzing customer data thoroughly helps to create a more intuitive online experience for your customers. Proving personalized content to your users ensures that your customers are only receiving the content they want. Understanding the online behavior of your customers allows you to send personalized email to them. To begin with, you avoid generic greetings and include the customer’s name in the personalized email. Another measure is to personalize Calls

3. to Actions (CTA) in your communication. You can operate different versions of your site so that new and returning visitors see different messages. Personalized content or service can increase the traffic to your website and reduce bounce rates. ✓ ✓Use podcasts:Around 70 percent of Americans have heard at least one podcast show, and 22 percent of Americans listen to podcasts regularly. The use of podcast is on the rise as it appeals to almost everyone. Marketers use podcasts because they present unprecedented advertising opportunity. Nielsen’s 2019 study showed that podcasts are more effective than digital ads. The uniqueness of podcasts is that listeners tend to build a personal relationship with the podcast hosts. Often, podcast hosts may read out various advertisements. People typically take these as personal recommendations from a friend rather than as company ads. In 2020, using podcasts in your content strategy would help to build a rapport with the users in a way that is more engaging and effective. Updating your site frequently with relevant content to earn more targeted traffic. The content should be search engine optimized for higher ranking and will be shared by many people that will increase your online visibility. Find out what the customers are looking for and write content based on their needs. This strategy will generate leads and also drive more SEO traffic to your website. Creating content with a specific audience in mind will help you reach out to people whom you want to engage with. To develop good quality content, optimize your content with relevant keyword search and strategic topic ideas. It helps you identify your audience, get more visibility to your content, letting others know what your specialties are. For optimized content on your website, associate with a Long Island SEO marketing service that will help you embrace these latest content marketing trends and earn more traffic and better ranking. (800) 941-5527