6 best content marketing case studies ever

1. 6 BEST CONTENT MARKETING CASE STUDIES EVER

2. It’s 2017 – the era of immediacy and digital landscape. Life online has become more dynamic than ever. Consumers are more demanding than in 2016. How can you keep pace with their expectations? How will you feed their demands? These are some questions that may be terribly messing up your mind for answers. Every business, irrespective of its size or category, has one ultimate goal – the goal of making its buyer persona think of it as soon as they are ready to buy. Can adopting age-old advertising platforms help meet this goal? Could it befit your marketing strategy? Not sure. Traditional way of marketing might not be as effective as it was way back in the 90’s. THAT’S WHERE CONTENT MARKETING KICKS IN! Content Marketing is, indeed, a solid online marketing method in this era of immediacy and digital landscape to make your business a success and stand out in the clutter of digital landscape. It is a pretty new marketing initiative, slobbering over the decade’s old marketing battles. According to a survey conducted by the Custom Content Council:  72% of marketers believe that content marketing offers a better ROI when compared with magazine advertising.  69% have experienced that content marketing is more effective than direct mail and PR.  58% believe that it is truly measureable. The Custom Content Council also reveals that marketing budgets allotted to the content marketing has increased from almost 15% two years ago, to 25% currently. It is expected to reach 35% in the next two years. It may be difficult to gauge how content marketing should be implemented effectively so that every moment is productive. There can be different schools of thought on this. Conducting case studies of content marketing is a fairly practical way to learn about content marketing, or setting out its marketing strategy and gauging how it is helpful for your business.

3. CONTENT MARKETING CASE STUDIES: CRÈME DE LA CRÈME Let’s dig into the following case studies and learn about content marketing strategies applied by brands and positive impacts their strategies carry on different business verticals. 1. RIVER POOLS: River Pools is a manufacturer and installer of world-class in-ground Fiberglass Pools in the Virginia/Maryland area of the USA. It was adversely hit hard by the 2008 recession, but resumed the business after they dived into the world of content marketing. When River Pools was hit, its owner Marcus Sheridan, along with his business partners concluded that in order to save his business, he had to be more creative. All other partners realized the importance of powerful communication with an emphasis on content marketing and messaging. They started writing content for their site, plunged into blogging and began to answer their customers’ questions and finally created a vast library. Their inground pool library is accessible from anywhere. It is a platform loaded with a wealth of information about the inground pool. The library contains more than 100 videos, 700 articles and much more. The total number of views has gone beyond whopping 20 million. With this, the River Pool website has earned more traffic than any other pool company sites in the world. Marcus’s himself looks forward to helping business achieve their goals. “ Ultimately, it’s my goal to help individuals and businesses reach their potential, online and offline. -Marcus Sheridan improper internal linking, URL problems, improper response code configuration, and multiple near-duplicate pages requiring only a single page. Not only this, when the housing market collapsed and River Pool reached the verge of closing down, Marcus stepped into the content marketing determined to be the best teacher in the world by teaching people about his business- inground fiberglass swimming pools. Today, River Pool is thriving and Marcus is providing social media coaching for other businesses by the name of The Sales Lion.

4. ALL SET TO TEST THE WATERS? LEVEL-UP YOUR CONTENT MARKETING WITH TANGENCE Get in Touch ABOUT TANGENCE Tangence is a creative digital marketing company in business since last 14+ years. Our portfolio consists of clients ranging from startups to Fortune 500 companies across various industries. We have accumulated efficient talent to create better content that has greater outreach and delivers measured ROI. For a holistic Content Marketing strategy for your business, contact us +91-120-463-4200 or shoot a mail to sales@tangence.com