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eCommerce Market SPAIN

eCommerce Market SPAIN. Cesar Tello Spanish eCommerce and Interactive Marketing Association Deputy Director. Internet Potencial in Spanish Language. Spanish is the 3rd most used language in the Internet (after English and Chinese).

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eCommerce Market SPAIN

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  1. eCommerce Market SPAIN Cesar Tello Spanish eCommerce and Interactive Marketing Association Deputy Director

  2. Internet Potencial in Spanish Language • Spanish is the 3rd most used language in the Internet (after English and Chinese). • There are 113 million Spanish speaking Internet users: 9% worldwide. • Since 2000, it has grown 360% Source: Internet World Stats

  3. Presence or absence? • Internet has become a business model based on search engines. In Spain Google has a 98% market share. • Business with no online presence are becoming invisible due to not being able to be searched for. • However, only 12.2% of Spanish companies have a website (*). • Only 9.8% of Spanish companies with more than 10 employees and 2.2% of companies with less than 10 employees sale over the Internet (*). Online presence is a first step unavoidable to access the market. (*) ONTSI from INE 2007 database

  4. Internet in Spain: Penetration Index • Spain is ranked 15th worldwide in Internet penetration with just under 51% of the total population. This percentage is under EU average (60%). • Over 75% of Internet users get online from home. • The Internet usage time is spread mostly among searching, and emailing. • Social networking is the fastest growing activitiy online, Source: Comunicaciones World / Tatum / EGM

  5. eCommerce in Spain • Spanish market has 20 million potential online buyers nationwide. • 2008 B2C revenue is expected to have been 6.400 € million, a 42% increase from 2007 (up from 4.500 € million). • 49.6% of internet users have bought something online in 2008. Close to 10 million people bought online in 2008. • The average annual expending in 2008 was 625 € per buyer (up from 595 € in 2007) Fuente: ONTSI . Estudio B2C, 2008

  6. eCommerce in Spain Ranking of products and services sold online Source: B2C Study Red.es

  7. eCommerce in Latinamerica Emerging Markets • Latin America is a geographic area with lots of potential. • Latin America has 8% of the planet Internet users. However, it accounts only for 3% of Internet buyers (only 15% buy on the Internet). • There is only a significant market in Brazil, Mexico and Argentina. Most online sales in Latin America are made on USA based online stores. Source: Internet World Stats / Elaboración propia

  8. SWOT Analysis

  9. Thank you Cesar Tello Email.ctello@aecem.org Web.www.aecem.org Tel. +34 91 598 1179 Mob. +34 608 176 610 Skype. cesaraecem Twitter. CesarTP

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