100 likes | 488 Views
PEST ANALYSIS . It's very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. To feed: introduce continuously; serve as food for; be the food for . PEST ANALYSIS. The organization's marketing environment is made up from: The internal environment e.g. staff (or internal customers), office technology, wages and finance, etc.The micro-environment e.g. our exter9451
E N D