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Are the most important pages on your blog optimized? Let’s look at how to optimize these nine pages on your blog.
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Nine Pages You Should Optimize on Your Blog and How 9 PAGES WWW.BECOMEABLOGGER.COM
Your homepage is one of your top visited pages of your blog BLOG HOMEPAGE 1 WWW.BECOMEABLOGGER.COM
Your homepage is one of your top visited pages of your blog BLOG HOMEPAGE Make it easy for your visitors to know what your blog is about. Show a summary of the value you provide. Let it be clear how to get more value by hopping on to your email list. 1 WWW.BECOMEABLOGGER.COM
Make most of your “About Page Opportunity” 2 ABOUT PAGE WWW.BECOMEABLOGGER.COM
Make most of your “About Page Opportunity” 2 ABOUT PAGE Include your personality. Point to the pain. Make clear what you want to help your audience with in your blog. Provide a solution. Give them the opportunity for more by asking them to opt in to your free resource.It should be the next logical step. ? WWW.BECOMEABLOGGER.COM
Use this page to provide very specific guidance to your visitors and help them to get the maximum benefit from your blog. 3 GETTING STARTED / SUMMARY PAGE WWW.BECOMEABLOGGER.COM
GETTING STARTED / SUMMARY PAGE Use this page to provide very specific guidance to your visitors and help them to get the maximum benefit from your blog. 3 Decide on whether you want to have a getting started or summary page. Then, decide on the logical sequence that you want to take your visitor through. Link to any relevant resources (posts, products, service, etc). Give visitors the ability to get more value by opting in. WWW.BECOMEABLOGGER.COM
This page allows you to collect email addresses from your visitors. 4 SQUEEZE / OPT IN PAGES WWW.BECOMEABLOGGER.COM
SQUEEZE / OPT IN PAGES This page allows you to collect email addresses from your visitors. 4 Remove ALL other options from the page except the one and you can increase your opt ins significantly. Tools you can use: Thrive Themes LeadPages SIGN ME UP! WWW.BECOMEABLOGGER.COM
This is the page where those who have signed up to your email list are redirected to so they can confirm their email addresses 5 CONFIRMATION PAGE (S) WWW.BECOMEABLOGGER.COM
CONFIRMATION PAGE (S) As much as possible, avoid using default templates provided by email marketing services. Have a simple page on your blog with instructions on how to confirm their email address. Include a bit of your personality. There should be ONE focus – GETTING THEM TO CONFIRM. This is the page where those who have signed up to your email list are redirected to so they can confirm their email addresses 5 WWW.BECOMEABLOGGER.COM
This is the page where you send your visitors after confirming their email address. 6 THANK YOU / DOWNLOAD PAGE WWW.BECOMEABLOGGER.COM
THANK YOU / DOWNLOAD PAGE Deliver on your promise. Give them whatever resource they signed up to get access to. Give them the opportunity to share the awesome resource they just received. Give them the next logical step. Give them something to do that makes sense. Some options are a special offer on your product/service, a post that makes sense to follow up with, or even the option to follow you on social media. This is the page where you send your visitors after confirming their email address. 6 WWW.BECOMEABLOGGER.COM
This is where you share resources that are relevant to your audience. 7 RESOURCE PAGE WWW.BECOMEABLOGGER.COM
RESOURCE PAGE You may include products and services you recommend or even your own products and services. Make it clear what the products and services are for and how they will benefit your audience. Primary goal for this page: To make sales (affiliate or your own). Secondary goal (optional): Get email subscribers by including an opportunity for visitors to opt in. This is where you share resources that are relevant to your audience. 7 WWW.BECOMEABLOGGER.COM
Obviously, the goal for this page is to make a sale. 8 SALES PAGE WWW.BECOMEABLOGGER.COM
SALES PAGE According to Ray Edwards, the best sequence to take your visitors through on a sales page is: “P” is for PROBLEM “A” is for AMPLIFY “S” is for STORY and SOLUTION “T” is for TRANSFORMATION and TESTIMONY “O” is for OFFER “R” is for RESPONSE Obviously, the goal for this page is to make a sale. 8 WWW.BECOMEABLOGGER.COM
Determine your most popular posts and decide to optimize them. 9 OPTIMIZE YOUR TOP POSTS WWW.BECOMEABLOGGER.COM
OPTIMIZE YOUR TOP POSTS Use Google Analytics to check what your top posts are. What goal can you optimize them for? Growing your email list. Making affiliate sales Promoting your product/service Determine your most popular posts and decide to optimize them. 9 50 40 30 20 10 WWW.BECOMEABLOGGER.COM 0 Post 1 Post 2 Post 3