1 / 25

PSY 322 Read, Lead, Succeed/Uophelpdotcom

PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis<br>PSY 322 Week 1 DQ 1<br>PSY 322 Week 1 DQ 2<br>PSY 322 Week 2 Individual Assignment Marketing Communication Memo<br>PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References<br>PSY 322 Week 2 DQ 1<br>PSY 322 Week 2 DQ 2<br>

Liatris9
Download Presentation

PSY 322 Read, Lead, Succeed/Uophelpdotcom

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PSY 322 Read, Lead, Succeed/Uophelpdotcom For more course tutorials visit www.uophelp.com

  2. PSY 322 Entire Course For more course tutorials visit www.uophelp.com PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis PSY 322 Week 1 DQ 1 PSY 322 Week 1 DQ 2 PSY 322 Week 2 Individual Assignment Marketing Communication Memo PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References PSY 322 Week 2 DQ 1 PSY 322 Week 2 DQ 2 PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual Map

  3. PSY 322 Week 1 DQ 1 For more course tutorials visit www.uophelp.com Write the differences between thinking ads and feeling ads in your own words - 100 to 150 words required. No quotes from the text - paraphrase and put it in your own words. 

  4. PSY 322 Week 1 DQ 2 For more course tutorials visit www.uophelp.com Explain what researchers have found about the relationship between feelings towards ads and feelings towards brand names. Again, use this section of your textbook but explain it in your own words. No direct quotes. - 100 to 150 words.  What question were the researchers asking in each of the two articles? What research procedure did they use to answer that question? It might be an experiment, a survey, content analysis or a review of other research. What was their main finding? Be specific How was the information used in the section you read in the textbook?

  5. PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis For more course tutorials visit www.uophelp.com PSY322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources. Prepare a 750- to 1,050-word paper in which you analyze your articles. Address the following: Define consumer psychology. Describe the psychological concepts discussed and their importance in developing a successful marketing communication message. Utilize your articles to explain the relationship between consumer psychology and marketing communications.

  6. PSY 322 Week 2 DQ 1 For more course tutorials visit www.uophelp.com An interesting question is how the market researchers determined the motivations of the different people.  What kinds of ads or other marketing strategies would work will with people who score high on th Part A scale? What kinds of ads or other marketing strategies would work will with people who score high on the Part B scale? Do you have any ethical concerns with this kind of marketing? 

  7. PSY 322 Week 2 DQ 2 For more course tutorials visit www.uophelp.com Take a look at the "Product repositioning" section starting on p. 170 of your Consumer Behavior text. It details the change in wording and the slogans used to change the public's perception and acceptance of "second mortgages" by calling them "home equity loans" and suggest that this had a role in the recent real estate financial troubles. Describe one other product or service that has undergone similar changes in what it was called or how it was promoted and marketed to the specific segments of the public. 

  8. PSY 322 Week 2 Individual Assignment Marketing Communication Memo For more course tutorials visit www.uophelp.com We have another Week 2 individual Assignment but with different description/instruction, which can be found here on this link http://www.uophelp.com/PSY-322/product-5725-PSY-322-Week-2-Individual-Assignment-Marketing-Communication-Memo Select one of the following scenarios, where an organization is creating an integrated marketing communications plan to increase its customer base, as the basis for your memo: You are the owner of a small business in a large metropolitan area. You specialize in designer women’s clothing. You have been hired by a national toy manufacturer to develop and create a new line of educational toys for kids aged 7-10.

  9. PSY 322 Week 2 Individual Assignment Marketing Communication Memo For more course tutorials visit www.uophelp.com PSY322 Week 2 Individual Assignment Marketing Communication Memo Write a 1,000 to 1,200 word MEMO – NOT an academic research paper – detailing a marketing plan that uses psychographics to increase the customer base of one of the following companies: A nonprofit organization that teaches Tai Chi for health and balance and stress reduction A pet store that offers organic, healthy food and environmentally friendly toys and beds A music store that wants to expand beyond guitars and drums to other instruments and sheet music.

  10. PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References For more course tutorials visit www.uophelp.com PSY322 Week 2 Assignment Consumer Traits and Behaviors Paper and Presentation References Submit an annotated reference list, showing the works cited in the paper, which must include at least eight peer-reviewed sources from the University Library.

  11. PSY 322 Week 3 DQ 1 For more course tutorials visit www.uophelp.com What did Colonel Sanders of KFC do in the 1930s that most people hadn't thought important until the 1950s? Give the name of the strategy and details on what he did.Same question for Ray Kroc of McDonald's in the 1950s. Is there a company or a company leader today who appears to have the same kind of foresight that those two did in their day?

  12. PSY 322 Week 3 DQ 2 For more course tutorials visit www.uophelp.com Take a look at the comparative chart on p. 14 in your Consumer Behavior text.Chose one of the 14 comparisons. Make sure it is one that no one else has used yet. (You'll have to read their DQs to know which ones are taken).Think of a product you are familar with.Use details and specific examples to show what a marketing strategy would be under the "traditional marketing concept" and what it would be under the "value- and retention-focused marketing concept."

  13. PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message For more course tutorials visit www.uophelp.com • We have another Week 3 individual Assignment but with different description/instruction, which can be found here on this link • http://www.uophelp.com/PSY-322/product-5735-PSY-322-Week-3-Individual-Assignment-Marketing-Research-and-Promotional-Message

  14. PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message For more course tutorials visit www.uophelp.com PSY322 Week 3 Individual Assignment Marketing Research and Promotional Message Select a consumer group that you are interested in. Using online sources, subdivide that group by two demographic and two psychographic variables. (Urban vs. rural teenagers; senior achievers vs senior survivors)  See VALS, Ch 3 in Consumer Behavior) Give specific examples of how different marketing strategies would be required for each of your subgroups (i.e. how you would market cell phones to urban rather than rural teens and how you would market retirement plans to senior achievers vs senior survivors. Be very specific.  Present this info in a 12-slide powerpoint with notes.  PowerPoint Presentation: With Notes and References.

  15. PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual Map For more course tutorials visit www.uophelp.com PSY 322 Week 3 Consumer Traits and Behaviors Paper and Presentation Conceptual Map Prepare a conceptual map of where your LT sees the Consumer Traits and Behavior Paper going. This can be a formal outline, scatter maps or ven diagrams. Be creative!  Do Not just list all the consumer traits and behaviors that your textbook mentions. Focus on one aspect and go into some depth on it. This conceptual map should be the foundation of your final paper and presentation.

  16. PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Outline For more course tutorials visit www.uophelp.com • We have another Week 3 Team Assignment but with different description/instruction, which can be found here on this link • http://www.uophelp.com/PSY-322/product-5741-PSY-322-Week-3-Team-Assignment-Consumer-Traits-and-Behaviors-Paper-and-Presentation-Conceptual-Map

  17. PSY 322 Week 4 DQ 1 For more course tutorials visit www.uophelp.com Find two deodorant ads targeted to different audiences. Analyze the aspects of each. Explain how groups may interpret them. Is there a difference? If so, why?

  18. PSY 322 Week 4 DQ 2 For more course tutorials visit www.uophelp.com Select two households featured in two television series. Classify each household into a social class. What is each household’s lifestyle and consumption behavior? Be very specific with details and examples. No generalities!

  19. PSY 322 Week 4 Individual Assignment Environmental and Consumer Influences Analysis Paper For more course tutorials visit www.uophelp.com Select a product or service with which you are familiar. Prepare a 1,050- to 1,400-word paper in which you analyze factors that affect consumer purchasing decisions related to your product or service. Identify the psychological and social factors, such as motives, perception, attitudes, personality, family, social class, and reference groups, that influence consumer behavior toward your product or service.

  20. PSY 322 Week 4 Individual Assignment Geodemographic clustering For more course tutorials visit www.uophelp.com PSY322 Week 4 Assignment Geodemographic clustering Select a product or service with which you are familiar. Read carefully the section on Geodemographic Clustering in Chapter 10 of Consumer Behavior. Choose two of the Social Groups from the PRISM NE grouping on p. 330 and two of the PRIZM Lifestyle Groups on p. 331 of Consumer Behavior.

  21. PSY 322 Week 5 Individual Assignment Case Study Analysis Paper For more course tutorials visit www.uophelp.com • We have another Week 5 IndividualAssignment but with different description/instruction, which can be found here on this link • http://www.uophelp.com/PSY-322/product-5757-PSY-322-Week-5-Individual-Assignment-Case-Study-Analysis

  22. PSY 322 Week 5 Individual Assignment Case Study Analysis For more course tutorials visit www.uophelp.com PSY322 Week 5 Individual Assignment Case Study Analysis Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.  Prepare a 15-slide powerpoint with notes case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies. u   Case One: Japan to Apple’s iPhone: “No Thanks!”

  23. PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation For more course tutorials visit www.uophelp.com We have another Week 5 Team Assignment but with different description/instruction, which can be found here on this link http://www.uophelp.com/PSY-322/product-5762-PSY-322-Week-5-Team-Assignment-Consumer-Traits-and-Behaviors-Paper-and-Presentation

  24. PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation For more course tutorials visit www.uophelp.com PSY322 Week 5 Assignment Consumer Traits and Behaviors Paper and Presentation Prepare a 1,200- to 1,600 word academic research paper in which you examine specific consumer traits and behaviors. Address the following: u   Identify three psychological processes and three social processes that may influence consumer behavior. u   For each of the six processes, describe a marketing plan that would use trigger those processes to get people to buy your product or service.

  25. PSY 322 Read, Lead, Succeed/Uophelpdotcom For more course tutorials visit www.uophelp.com

More Related