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Do you also rank your websites in search engines? Here Digital marketing agency, mentions some factors that will definitely work & affect your ranking.
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1. Keywords – Where Discoverability Lies Of course, we know that SEO is all about keywords. If you’re trying to rank for a keyword without any specific location, it will all be in vain. As a location- specific business, aim for those localized keywords that your usual audience may use to find what they’re looking for. For example, as a plumbing company in Houston, you can aim for keywords like ‘hire plumbers in Houston,’ ‘Houston plumbing company,’ etc. If you want to be more specific, you can even optimize for ‘plumbers in Lakewood, Houston.’ You’ll have a sure-shot of getting more prospects when you make your keywords location-specific instead of the generic ‘plumbers.’
2. Google My Business – Where the Limelight Lies Do you dedicate enough time to maintaining your accounts properly? Choose the relevant categories Include your correct address Provide a number on which your business is available throughout business hours on all days (Not your personal number or your manager’s number, which may not be available on all days at all times) Include high-resolution images of your store and your products or services Provide a complete description of your services and sprinkle it with the keywords Include your website URL and the right directions
3. Localized Content – Where the Usefulness Lies Having an updated Google My Business listing for your local business is just the start. If you want to further explore local SEO and make most of it, you can create content that revolves around your business and location. How can you write localized SEO content? Research widely. Understand your customers and predict their problems for which you have the solution. You can write about the local services you provide, the kind of services, your customer grievances and solutions, local events, etc. Anything about your area and your business will help to increase the relevancy of your website.
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