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Introduction to SEO

Youu2019re reading this because you need digital marketing. At Link Lumin, we help companies to strengthen their brand and their bottom line.<br>

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Introduction to SEO

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  1. Introduction to SEO • SEO is the practice of optimizing web content to improve a website’s visibility in search engine results pages (SERPs). • Importance: Higher visibility leads to increased traffic, credibility, and business growth.

  2. How Search Engines Work • Crawling: Search engines use bots to discover web pages. • Indexing: Collected data is organized and stored in a database. • Ranking: Algorithms determine the order of search results based on relevance and quality.

  3. Key SEO Components • On-Page SEO: Title tags, meta descriptions, headers, and content quality. • Off-Page SEO: Backlinks, social signals, and domain authority. • Technical SEO: Site speed, mobile-friendliness, and XML sitemaps.

  4. Keyword Research • Identify target keywords relevant to your industry. • Use tools like Google Keyword Planner, Ahrefs, or SEMrush. • Analyze competitor keywords for additional insights.

  5. Conclusion • Recap the importance of SEO for LinkLumin. • Encourage ongoing optimization and adaptation to trends. • Invite questions and discussions.

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