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Tribute to personalities

Tribute to personalities. Surprise and avoid cliches. Strong signs of renewal. More fun than it seems... … More ethical than it seems . The Economist - UK Rolling Stone - USA. Open up to other fields : fashion, design, life style... .

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Tribute to personalities

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  1. Tribute to personalities

  2. Surprise and avoid cliches Strong signs of renewal

  3. More fun than it seems... … More ethical than it seems The Economist - UK Rolling Stone - USA

  4. Open up to other fields : fashion, design, life style... Time - Europe & Asia FT week-end - UK

  5. Open up to other targets : launch of "teen" versions ELLE Girl – UK Teen Vogue - USA

  6. Dailies’ supplements • High-impact of the free supplements campaigns

  7. Eye-catching, high-impact messages The Observer - UK

  8. Catch readers’ interest and convey the magazine’s identity • Three key principles : • EXPERT GUIDANCE • INTELLECTUAL STIMULATION / BUYING INCENTIVE • “SOOTHER” MAGAZINE : A REASSURING FACTOR

  9. Reaffirm the basics 1. Objective and expert guidance

  10. Proven expertise with Maurice Levy CB News - France : “ It would seem he still has something to learn ”

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