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The digital home

The digital home. The Economist, Sep. 3 rd 2005. Introduction. Digital home A home in which all sorts of electronic devices – from the PC to the TV, the stereo, the game console…, even the garage door and refrigerator – are connected, both to one another and to the Internet. Intel, Microsoft

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The digital home

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  1. The digital home The Economist, Sep. 3rd 2005

  2. Introduction • Digital home • A home in which all sorts of electronic devices – from the PC to the TV, the stereo, the game console…, even the garage door and refrigerator – are connected, both to one another and to the Internet. • Intel, Microsoft • Sony, HP, Apple, Cisco…. • Demo • Intel – The digital home

  3. Intel’s platform • At the recently concluded Intel Developer’s Forum (IDF), Intel launched its next-generation of digital home platform called VIIV. • The name in itself is quite interesting with VI and IV standing for 6 and 4 in Roman numerals, which further translate into 64-bit.

  4. Requirements • All VIIV PCs must use Intel's driver stack. They must also use Intel's Instant on/off drivers. • The system must run Windows XP Media Center Edition. • … • Monopoly…

  5. Challenge • Explaining what the digital home is supposed to be. • The lack, among most consumers, of any sense of crisis about the status quo in entertainment. And the settings kill time very much. • “Customers who tend to buying ‘solutions’ rather than products.” • …

  6. Vendor’s say • “When you ask customers what they want, they will never tell you. You have to show them first,” says Craig Mundie, one of three chief technology officers at Microsoft.

  7. Talking the same language – Interoperability • File formats and codecs • MPEG-2 for video and MP3 for audio  MPEG • WM9  Microsoft • AAC  Apple • …

  8. Talking the same language – Interoperability (cont.) • Digital-rights management software (DRM) • Windows DRM  Microsoft • Helix  RealNetworks • OpenMG  Sony • FairPlay  Apple • Consumers cannot mix online services, gadgets and software from different vendors

  9. Prisoner’s dilemma • The vendors are refusing to make their technologies interoperable, thus potentially killing their own vision. • Egoism makes the progress slow. • But collaboration will maximize the benefit

  10. Winner takes all? • The only certainty is that all these mighty companies will continue to preach interoperability while pursuing proprietary hegemony. (Increasing the market share) • Could lead to several scenarios. • One company, or camp, wins. A repeat of the “Wintel”. • Technology wars end with a truce, perhaps become the open standards. – Make the digital home a reality much sooner. • The wars continue, but consumers continue not to care…

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