Intel Digital Home Directions

1. Intel Digital Home Directions Stephen Whalley Technology Enabling Manager Desktop Platforms Group Intel Corporation

2. Focus of today: • ‘Internet Content On-Demand’ provides consumers choice • Laying out Intel’s digital home vision • How you can take advantage of the digital home vision growth engine

3. Today: • Video On Demand • Vertical Platforms • Future: • Internet Content on Demand • Open Platforms Consumers Desire Content on Their Terms *Other brand and names are the property of their respective owners.

4. What’s Needed: • Access to the TV • Consumer ease of use • Built on open standards • Reasonable/Low Cost • End-to-End content protection • Support for new digital usage models • New business models • Consumer education

5. Any room in the house (Remote streamed content) Digital Home Vision Cool Platforms: • HD Video, 7.1 Audio • 10’ User interface • Built in wireless • Digital Video Recorder Entertainment PC Lifestyle PC Entertainment Notebook Your Content • Movies • Music • Pictures • TV • Sports • Games DH PCs Take on the road (Burn-n-go) Anywhere you are (Sync-n-go) Personal and Premium Content on the most exciting new cool platforms with the best digital media experience *Other names and brands may be claimed as the property of others

6. Digital Home Content Experience • TV • TV shows on Demand • Digital Video recording • Movies: • >800 VOD movies • Premium Cable on Demand • DVD window downloads • Day-n-Date movies • Sports • Enhanced TV • Sports on demand • National Sports • WW Sports • Music: • 700,000+ CDs on demand • 1000’s radio stations • High-Def Music Videos • Games • 10’ sports, action, racing Available in all usage models and business models: Usage: local, remote, sync-n-go, burn-n-go, download-n-go Business: Subscription, purchase, PPV

7. Protecting Digital Content • End-to-end industry standards based solution • Solution must provide the digital media usage and business models • Educate the consumer on the value of a premium content DH experience • The solution must provide easy methods to monetize content CPRM DTCP-IP

8. Kid’s Room On The Go Platform Solutions for the Digital Home Living Room

9. Your Content • Movies • Music • Pictures • TV • Sports • Games Any room in the house (Remote Streamed Content) Making the Digital Home PC Platform a Reality Cool Platforms: • HD Video, 7.1 Audio • 10’ User interface • Content protection • Built in wireless Entertainment PC Lifestyle PC Entertainment Notebook DH PCs Take on the road (Burn-n-go) Anywhere you are (sync-n-go) *Other names and brands may be claimed as the property of others

10. Your Content • Movies • Music • Pictures • TV • Sports • Games Any room in the house (Remote Streamed Content) Implementing the Content Experience Cool Platforms: • HD Video, 7.1 Audio • 10’ User interface • Content protection • Built in wireless Entertainment PC Lifestyle PC Entertainment Notebook DH PCs Take on the road (Burn-n-go) Anywhere you are (sync-n-go) *Other names and brands may be claimed as the property of others

11. Any room in the house (Remote Streamed Content) Driving Standards Based Home Networking Cool Platforms: • HD Video, 7.1 Audio • 10’ User interface • Content protection • Built in wireless Entertainment PC Lifestyle PC Entertainment Notebook Your Content • Movies • Music • Pictures • TV • Sports • Games DH PCs Take on the road (Burn-n-go) Anywhere you are (sync-n-go) Follow Industry Spec’s for TTM *Other names and brands may be claimed as the property of others

12. Intel® NMPR v2.0 Interoperability Framework UPnP RUI & Intel XRT2.1 Remoting DTCP-IP Premium Content Image, Audio, AV Media Formats Media Transports HTTP 1.0/1.1 Digital Living Network Alliance* Interoperability Guidelines v1.0 Device Discovery & Control UPnP* AV 1.0 Network Protocol IPv4 Ethernet, 802.11 a/b/g Physical Network Intel NMPR v2.0 Complements DLNA Interoperability Guidelines v1.0 * Other names and brands may be claimed as the property of others

13. Intel NMPR v2.0 DLNA Interoperability Guidelines v1.0 Standards Intel® NMPR v2.0 Interoperable Intel NMPR v2.0 Devices DLNA* Interoperability Guidelines v1.0 Devices Adds Premium Content, Remote User Interface & Ease of Use Intel NMPR v2.0 complements DLNA* Interoperability Guidelines v1.0 * Other names and brands may be claimed as the property of others

14. NEC Personal Products, Ltd. DLNA* Update Promoter Members • Home Networked Device InteroperabilityGuidelines v1.0 now available • Digital Living Network Alliance: New name focuses on the home and beyond • 167 members to date; global representation from 14 countries • Compliance & certification logo program • Plugfests • Public certification list – Q1’05 Board ofDirectors Deliverables: Q1 2004 Q2 2004 Q3 2004 Q4 2004 Q1 2005 Draft Guidelines v1.0 First Plugfest Final Guidelines v1.0 2nd Plugfest Optional Formats Addendum 1st Retail products Target release Guidelines 1.1/MHS *All products and specification are preliminary and subject to change without notice *Other names and brands may be claimed as the property of others

15. Delivering the Capabilities User Interface 10’ & Remoted Personal and Premium SSPR Intel ® NMPR 2.0 Premium Content Protection on the Home Network DTCP-IP • Hulk • Spiderman • Shrek-2 • … Personal Content Interoperable Devices DLNA

16. Call to action • Develop new content services for internet on demand • Learn more about the digital home platforms and guidelines • Take advantage of the new DH business usage models to generate new revenues

17. Thank You! Any Questions? Stephen Whalley Technology Enabling Manager Desktop Platforms Group Intel Corporation