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Digital signage, available in various sizes, is used in different applications for the purpose of advertisement. Advertisement is one of the major reasons behind the increasing demand for the digital signage in the market. Earlier, traditional methods of advertising such as print media were used but due to their drawbacks such as high cost, wastage of time, and difficulty in making of changes as per demand, they were replaced by digital signage, which overcame all these issues. [172 Pages Report] Digital Signage Market report categorizes global market by Type (Hardware (Displays, Media players, Projectors), Software, Services (Installation & Maintenance)), Application (Commercial, Infrastructural, Institutional, Industrial) & Geography.
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MarketsandMarkets Presents Digital Signage Market worth $23.76 Billion by 2020 Publishing Date: May 2015
“Digital Signage Market by Type (Hardware (Displays, Media players, Projectors), Software, Services (Installation & Maintenance)), by Application (Commercial, Infrastructural, Institutional, Industrial) & Geography - Global forecast to 2020”, the total digital signage market is expected to reach $23.76 Billion by 2020, at a CAGR of 8.18% between 2015 and 2020. • Browse • 85market data tables • 95figures • 196 pages and in-depth TOC on “North America Electromagnetic NDT Market”. • You can speak to our analyst@ • http://www.marketsandmarkets.com/speaktoanalyst.asp?id=513 • You can get PDF Boucher@ • http://www.marketsandmarkets.com/pdfdownload.asp?id=513
Source: MarketsandMarkets Analysis Digital Signage Market information expected vision 2020 Source: MarketsandMarkets Analysis
The concept of digital signage emerged due to the increasing need to attract customers by showcasing the product portfolios or the services to the customers. Many applications evolve at a very rapid pace, which requires the advertising content to be continuously updated. This is difficult in case of print advertising, as it is quite expensive and also unreliable as it is short-lived, and susceptible to damage. Digital signage overcomes this problem by implementing large displays with high brightness and various sizes as per the requirement of different applications such as retail, transport, hospitality, and so on. In-store advertising, touch screen kiosks, and increasing return on investment, and the increasing awareness regarding the benefits of digital signage are helping the digital signage to grow in the market. However, as in the case of any advanced technologies, these solutions also involve issues such as software glitches, non-compatibility issues, connectivity issues, radio or electrical interference, and so on. Several initiatives are being taken by the industry players to overcome these issues and provide a highly effective solution for end users. The global digital signage market is expected to grow from $14.63 Billion in 2014 to $23.76 Billion in 2020, at a CAGR of 8.18% between 2015 and 2020. The global digital signage market is growing rapidly owing to the increasing demand for commercial displays, increasing investments by companies for the development of digital signage solutions, acceptance from government, prevention of paper wastage, and energy saving.
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