Customer loyalty program software for B2B Software and IT Service Companies

1. Loyalty Program for B2B Software and IT Service Companies Zinrelo understands the unique challenges faced by B2B software and IT services companies. Zinrelo’s customer loyalty program software can setup a customized loyalty rewards program to not only overcome these challenges but also setup the company for long term success. Challenges B2B software and service companies serve other businesses (clients). They face multiple challenges:

2. Customized Loyalty Program Software for B2B Zinrelo helps solve the above challenges. Zinrelo’s B2B loyalty software enables Software and Service companies to launch a formal B2B loyalty program for their clients. This B2B loyalty program creates 360-degree engagement with clients and rewards clients to perform specific activities that benefit the company. Examples of activities that clients could get rewarded for are described below. Zinrelo’s platform enables you to create unlimited custom activities. • Purchases • • Encourage Higher Spending: Reward them for every dollar they spend. Move higher spending customers to a higher tier of service. Engagement • On-time launch • Use a newly launched product feature • Attend a training • Attend a quarterly business review • Respond to a survey Reduce Churn: Get clients engaged on a regular basis. The more they engage, the less likely they are to churn. Gamification • Bonus points for multiple year contracts • Bonus points for add on or value-added services Encourage specific customer behaviour: Influence clients’ purchase behaviour to increase revenues & profitability. Increase proliferation of services and products. • Marketing • Write a review • Record a video testimonial • Provide a case study • Issue a press release • Deliver a joint webinar • Take a reference call with a prospect • Speak at a conference Get clients to generate valuable marketing collateral: Get your clients to help with your marketing. Prospects who hear what your clients are saying are 5X more likely to convert. • Referral • Refer company to new prospects Generate Referral Business: A prospect from an active client referral is 7X more likely to convert Buy software or service Renewals • •

3. “B2B Clients are worth thousands of dollars. Every year, if the loyalty program can help you retain just one Client and get just one new Client, the program will pay for itself” Sample B2B Loyalty Program To illustrate what a customer loyalty program software could look like for a B2B Software and Service company, we taken the example of Fab Software, a company that sells marketing software and professional services. Below are examples of a typical client loyalty dashboard for a B2B Software and Service company. This will be created by Zinrelo automatically on the company website. Loyalty Points Earning Activities Clients can earn points for purchases, engagement, marketing and referrals. Zinrelo allows the creation of unlimited custom activities as well.

4. Loyalty Rewards Clients can exchange their points for a wide variety of rewards including gift cards, charity donations, account credit, free company merchandise, free company software or services, paid vacations and lots more. Loyalty History Clients can review their points and rewards history on a single screen that they can view on your website.

5. Loyalty Tiers Clients can review their tier level. Higher spending clients are automatically moved to higher tiers giving them a privileged level of service. This makes the clients feel special and increases the emotional investment.