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THE CHALLENGES TO TRANSFER THE ORGANIZATION FROM BEST PRODUCT TO ...

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THE CHALLENGES TO TRANSFER THE ORGANIZATION FROM BEST PRODUCT TO ...

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    9. 1. Fight the product-centric mindset

    10. 2. The transformation is not straightforward

    11. 3. You have to redefine the game you are playing.

    12. 4. The Challenge: “Commodities only exist in the minds of the inept.”

    13. Competitive Driving Forces Product Differentiation

    14. Competitive Driving Forces Product Differentiation

    17. 5. Decommoditize your customer.

    18. Market Segmentation

    22. 6. Rethink the customer engagement process.

    25. 7. Prevent the customer from commoditizing you.

    27. 8. Channels are essential, they “own” the customers.

    29. 9. Use technology wisely: This is a very hard task.

    30. 10. Beware of the organizational structure implications

    31. The Delta Model Framework

    32. Reinterpreting Porter’s five forces through the Delta Model

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