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MCTA (Marketing Courses Training Academy) offers digital marketing training program in Mumbai, Thane, and Navi Mumbai, where all the tools and methodologies of digital marketing are explained.
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5 Things You Will Learn in Seo Training Institute The following are the 5 things you will learn in SEO training institute. 1. Link building One of the main purposes of SEO campaign is the improvement in the ranking of your site on search engines. The search engines decide the page ranking through the help of an algorithm. Though a number of factors help in creating the final decision, one of the important factors is the number of links pointing towards your site. It is due to this reason, the SEO training institute in Navi Mumbai teach their students to the ways in which the number of the incoming links can be increased. Building 2. Reducing the bounce rate One goal of the digital marketing campaign is to increase the traffic to the clients’ websites. However, this is not the final goal of a campaign; all good marketing campaigns aim to increase the number of total time the user spends on a site. This goal is desirable because with an increase in the time spent on the website, the chances of conversion increases. The SEO courses in Navi Mumbai will teach you the methods that will keep the customers engaged with your clients’ site. 3. Designing anchor tags There are elements of the website that are not visible to the user but are accessible to the web crawlers. One such element is anchor tags. Anchor tags are used to take the user from one site to another. During your SEO training in Navi Mumbai, you will learn to apply descriptive titles to your anchor tags. These titles will allow the search engines to better understand the content of the link. It is also generally a good practice to use varied titles for multiple links going to one page since repeating link description may look suspicious to the search engines. 4. XML sitemap An XML sitemap is a document that contains a list of all the pages on your website. This is page through which the sitemaster informs search engines whenever a new page has been updated or added. This step is very useful if your page contents that cannot be easily discovered by search engines. The SEO training institute in Navi Mumbai will teach you how to optimally handle the XML sitemap. 5. Quality content The quality of the content is one of the best ways to increase the number of visitors on your site. Good content engages the content in a positive manner and also increase the number of conversions. Producing quality content is one of the valuable skills you will learn in SEO training in Navi Mumbai.