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Keyword searching

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Malaika8
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Keyword searching

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  1. Keyword searching By: Malaika Akhtar http://fluentify.lovestoblog.com/

  2. what is keyword In digital marketing and SEO, a keyword is a specific word or phrase used to optimize content and target relevant audience segments. It helps improve visibility in search engine results by aligning with user queries and signaling relevance to search algorithms. By: Malaika Akhtar http://fluentify.lovestoblog.com/

  3. Types of keywords • Short tail keywords • Long tail keywords • Fresh keywords • Evergreen keywords • Branded Keywords • Product Defining Keyword • Customer Defining Keyword • LSI Keywords By: Malaika Akhtar http://fluentify.lovestoblog.com/

  4. 1 Also known as head keywords, these are short and general terms consisting of one or two words. They have high search volume but are highly competitive. Example: "shoes", "digital marketing". 2 Short-Tail Keywords These are longer and more specific phrases, typically containing three or more words. They have lower search volume but are less competitive and often result in higher conversion rates. Example: "best running shoes for women", "digital marketing strategies for small businesses". Long-Tail Keywords

  5. 3 Fresh keywords are those that relate to the latest trends. You can add these fresh keywords to your content to drive in immediate traffic, but expect this traffic to drop when the topic is no longer relevant. 4 Fresh keywords Evergreen keywords are those that have a consistent and stable demand throughout the year, such as how-to guides, reviews, or tips. It is about steering clear of time-sensitive topics and toward consistent search traffic potential. Evergreen keywords

  6. 5 LSI (latent semantic indexing) keywords are words or phrases that are conceptually related to a target keyword. So if you wanted your page to rank for “credit cards,” then LSI keywords would be “money,” “credit score,” and “interest rate.” 6 Lsi keywords They are used by searchers who are specifically looking for products, services, or information related to that brand. Branded keywords are essential for brand visibility and capturing brand loyalists. Examples include "Nike shoes," "Open AI GPT," and "Apple iPhone." Branded keywords

  7. 8 Product keywords are the words and phrases that people use to search for products online. For example, if you sell shoes, some product keywords might include: shoes. men's shoes. 9 Product defining keywords Customer-defining keywords include a descriptive word or phrase that narrows down the search term to a specific customer demographic. For instance, a user might search "support group for men. Customer defining keyword

  8. what is intent The potent force driving user actions in the digital realm, revealing their purpose, desires, and motivations behind online searches and interactions.

  9. Types of intent Navigational intent Informational intent Commercial intent Transactional intent

  10. Users have the intention to find information or answers to their questions. They may be seeking explanations, definitions, tutorials, research materials, or general knowledge on a particular topic. some examples of keywords with informational intent:  Bruce Willis movies what is seo California time now how to clean a dishwasher . Informational intent • Users are in the research phase of the buying process. They are exploring different options, evaluating products or services, reading reviews, and comparing features before making a purchase decision. Here are some examples of keywords with commercial intent:  • best indoor plants for low light • apple watch ultra review • Buy shoes online • Girls dress sales Commercial intent

  11. Users intend to complete a specific action, such as making a purchase, signing up for a service, or downloading a file. They are often looking for products, services, reviews, pricing information, or comparisons to help them make a decision. Some examples of keywords with transactional intent:  iPhone 13 pro max price personality test online SEMrush trial Transactional intent • Users aim to navigate to a specific website or web page. They already have a destination in mind and are using a search engine to quickly find the website they want to visit, such as searching for the homepage of a company or organization. Some examples of keywords with navigational intent:  • Starbucks • Gmail login • Instagram Navigational intent

  12. Thank you By: Malaika Akhtar http://fluentify.lovestoblog.com/

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