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Keyword Research

Keyword Research. Daniel Ene CMO agilemedia.com facebook.com/ agilemediaro. Despre Cuvinte Cheie. De ce sunt importante cuvinte cheie ? La ce ajuta cuvintele cheie ? Cum le gasim pe cele mai bune ? Cum le gasim repede ?. Tipuri de Cautari in Google. Informationale Navigationale

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Keyword Research

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  1. Keyword Research Daniel Ene CMO agilemedia.com facebook.com/agilemediaro

  2. DespreCuvinteCheie De cesuntimportantecuvintecheie? La ceajutacuvintelecheie? Cum le gasimpecelemaibune? Cum le gasimrepede?

  3. Tipuri de Cautari in Google • Informationale • Navigationale • Tranzactionale

  4. La ceAjutaCuvinteleCheie • Traficorganic • Relevanta • IA (Information Architecture) • Optimizari interne (meta taguri, content) • Link building • Identificarecompetitie • Identificarenoioportunitati de business

  5. Surse de CuvinteCheie • Date istorice (GA + WMT) • Adwords KW Planner • 3rd party tools • Google/Bing/Yahoo/Yandex • Competitie

  6. LSI / LDA / TF*IDF • Latent Semantic Indexing • Latent Dirichlet Allocation (Topic Modelling) • Term Frequency – Inverse Document Frequency

  7. Inception

  8. 2 MetodePentru Keyword Research • Manuala • Automata

  9. Metoda Automata • OpenS – Open Source Software • Incoming Kw • Adjacent Kw • Keyword Extractor • Related KW • Keyword Analysis • KW Lab

  10. OpenS Apps

  11. Incoming Keywords

  12. Adjacent Keywords

  13. Adjacent Keywords

  14. Related Keywords

  15. Related Keywords

  16. Related Keywords

  17. Related Keywords

  18. Keyword Extractor

  19. Keywords Lab

  20. Keywords Lab

  21. Keywords Lab

  22. Keywords Lab

  23. Keywords Lab

  24. Keyword Analysis Dificultate - Popularitate - ROI

  25. Concluzii • Cuvintelecheiereprezintafundatiaunui site • Folositi tool-urisiautomatizari • Intelegetinisa: serviciileprodusele • Intelegetiintentiautilizatorului in functie de tipul de cautare • Fiticreativi in identificareanoilorsurse de cuvinte

  26. Multumesc! • Daniel Ene, CMO at Agile Media • http://agilemedia.com • daniel@agilemedia.com • Facebook.com/danielicb • 0752 177 673

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