Digital Marketing Classes in PCMC -SIM

1. SEARCH ENGINE OPTIMIZATON (SEO) https://schoolofinternetmarketing.co.in/digital-courses-pune-training-classes-institute https://schoolofinternetmarketing.co.in/digital-marketing-courses-pimpri-chinchwad-pcmc- nigdi-akurdi

2. WHAT IS SEO SEO refers to the process of making a website more visible on a search engine’s results page. To clarify, a great SEO strategy will put a company’s website at the top of the list on a Google search page, therefore increasing the likelihood that people will visit the site. Search engines strive to provide the most relevant results for a person conducting a search, so that when a person runs an internet search for “cupcakes,” the first thing to appear isn’t a shop, but a bakery that specializes in cupcakes as well as a definition of the dessert. In other words, SEO helps to make a search relevant to the user and can be critical in driving traffic to your cookie site. Search engines work by searching the Internet to find text that meets certain criteria. This text is known as keywords and refers to the most important theme(s) of the website, company, or product. Scouring the online world to find keywords are why, as in the example above, a search for “cupcakes” yields a result of multiple pages about cupcakes, not cookies. Other important things that a search engine uses to rank a website include titles, headings, and links that make up the content of a website’s pages. Search engines also employ search engine indexing to find, digest, and store the content of a website. A search engine index refers to the set of data that’s used to base a final search result on.

3. Some key component of SEO 1. Keyword Research 2. Meta tag 3. Technical SEO 4. Off page SEO 5. On page SEO 6. Content Backlinks

4. Keyword Research Keyword research is the first step to a successful SEO strategy. Those successful with SEO understand what people are searching for when discovering their business in a search engine. These are the keywords they use to drive targeted traffic to their products. Start brainstorming potential keywords, and see how the competition looks by using Google AdWords Keyword Tool. If you notice that some keywords are too competitive in your niche, go with long-tail keywords (between two and five words) which will be easier for you to rank. The longer the keyword, the less competition you will have for that phrase in the engines.

5. Meta tag Meta tags still play a vital role in SEO. If you type any keyword into a search engine, you’ll see how that keyword is reflected in the title for that page. Google looks at your page title as a signal of relevance for that keyword. The same holds true for the description of that page. (Don't worry about the keyword title tag -- Google has publicly said that it doesn't pay attention to that tag, since it has been abused by webmasters and all those trying to rank for certain keywords.

6. Technical SEO The importance of technical SEO cannot be understated. Technical SEO allows search engines to engage with the site to identify keywords and phrases that clients have used in their searches. The majority of content management systems already automate technical SEO, but there are some other areas to consider to further optimize technical SEO.

7. Off page SEO Off-page SEO involves guiding traffic from other sites to your site. Some components of off-page SEO involve building relevant links from other sites, raising social media awareness, and guest- blogging to help cultivate the off-page visibility that brings in more traffic to your site. How to Improve SEO (Off-page): Identify and create relevant links between you and other sites. While the temptation to have as many links as possible seems smart, focusing on the truly connected will create a more focused and better-curated experience for the client. Less is more. o Know how you want to communicate with other sites first. Reviews? Targeted marketing? Blogs? This circles back to knowing your audience, but establishing how you want to be seen outside of your site will go a long way and save you time regarding marketing. o

8. On page SEO With your technical SEO established and your off-page SEO bringing in clients, now it's time to consider on-page SEO components. A well-built and well-written website should be the pot of gold at the end of the search rainbow for potential clients.Optimizing your keyword strategy for metatags and other site components like images will help keep clients onsite longer, and with a more positive experience. Ease of access and specificity are crucial when determining how best to build your on-page SEO. How to Improve SEO (On-page): o Know your audience. Knowing who your audience is and how they communicate is crucial to effective on-page SEO. The more you know about your audience, the more effective your site will be. o Incorporate key search terms into page titles. Creating that bridge from search engine to site instills familiarity between the user’s interest and you. o 38% of online shoppers will leave a website if they find the design to be unattractive. o Create an enjoyable experience for the user. Be approachable. Don’t forget just how important emotional and relatable language can be to building brand loyalty. Create a fun, memorable experience.

9. Content It's true, content is king. Search engines have stated that creating quality content is the best way to not only rank for keywords, but also create positive user experiences. It will also go a long way with making sure you’re educating your consumer, and being an authority in your niche will leads to boosts in sales. At the end of the day, your website just houses your product. Creating clean, effective content which further strengthens your SEO will ensure that the client has arrived at the exact place they’ve been searching for. How to Improve SEO (Content): Quickly identify what it is you do and where you do it. o Identify why the client needs you versus other companies that offer the same product/service. Establish what makes you the expert. Be confident in your knowledge. o

10. Backlinks If content is king, then backlinks are queen. Remember, it's not about which site has the most links, but who has the most quality links pointing back to their website. Build backlinks by submitting monthly or bi-monthly press releases on any exciting company, and contacting popular blogs in your niche to see how you can work together to get a backlink from their website. Create the best possible product site you can, so people talking about the products you sell will link back. Try creating graphics or newsworthy content that will influence bloggers and news websites to link that content.