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Martech’s Uprising to CMO’s Budget

Vital Marketing Capabilities that empower marketing strategies

MarTechCube
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Martech’s Uprising to CMO’s Budget

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  1. Human resources slide 1 Martech’s Uprising to CMO’s Budget

  2. Vital Marketing Capabilities that empower marketing strategies Human resources slide 7 34% 30% 40% Marketing technology acquisition and use Marketing and customer analytics Customer experience

  3. Human resources slide 2 Key Takeaways Customer experience is at the crux Digital commerce on an uprising Integration of Martech from all core areas Data and analytics join with AI/ML

  4. CMOs are concentrating on developing a system that is constantly working on Human resources slide 6 • Scale the process to centralize • Automate technology to standardize existing tools • Decentralize the ability in cases of local experiments • Humanize the process for marketing empowerment • Centralize it again for marketing enablement

  5. Human resources slide 8 Thank You. https://www.martechcube.com

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