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Mobile apps are the most important part of our lives as they make our daily tasks simpler. Check out our presentation on the road to a successful mobile app and build one for yourself.
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Road To A Successful Mobile App By - Enterprise Monkey Visit us: www. enterprisemonkey.com.au
Is the application different from those that already exist? • Analyse the core functionalities and UX of existing apps and then compare them to your offering. • Make sure you are giving your app users something they would value over other apps.
Who is your target audience? • It is important to understand your target audience and gauge if your app fulfils their requirements. • Ask these people to rate the features of your app in comparison to your competition.
Does the app save time/money or entertain and engage? • You need to judge your app on a variety of parameters. Make sure it saves costs and time for your users. • You also need to ensure that if its a paid app then it is reasonably priced so that it can compete in the market more effectively.
Push Notifications • You can run custom push notification campaigns with your app users and send them discounts and offers on your products and services • Integrated push messages are a useful way to reach out to your app users and engage with them. (Source)
Referral Program • You can create a program wherein you can reward your existing customers to share your app with peers. • You can use, in-app messages, push notifications and email marketing to promote the referral program to your users. (Source)
App Installs • The number of app installs your business is getting, is the most crucial metric for your business. The more users your app gets, the better it is. • Make sure you analyse the results and review your promotional activities so you can improve on them.
Reviews and Ratings • You must make sure that the app store reviews are replied to – positive or negative. Bring in new features to your app and encourage your users to add positive reviews. • You need to constantly work on your app to improve upon its overall user experience and workability. (Source)
App Usage • You need to analyse the frequency of your app usage and duration of the app user sessions. • The time your team takes to provide support to user queries must also be tracked. These metrics help you to improve your app performance and improve user-affinity.
Smart Pricing • The pricing of your app plays an important role in its success. You can do a market research to find the price that competing apps are charging. • You can also offer a free trial of the app with premium features that are paid.
Your app should be intuitive and free of bugs and crashes. Build a product with few core features and promote these features to ensure your users are comfortable using it.
With the many distribution channels available for apps today, you have to choose a combination that works best for your target audience. Try to get your app featured in popular app lists such as Apple’s What’s Hot, New & Noteworthy, Top 25 or 100 apps lists.
