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Best Tips For A Successful Mobile App Launch

So you’ve built a mobile app. Now thousands of users will automatically rush to download your app, give it high ratings, and tell everyone else to download it.

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Best Tips For A Successful Mobile App Launch

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  1. Best Tips For A Successful Mobile App Launch

  2. Summary • So you’ve built a mobile app. • Now thousands of users will automatically rush to download your app, give it high ratings, and tell everyone else to download it.

  3. History • The app market has drastically become more competitive over the years and app discovery can often be an issue. • There are now well over 2 to 3 million apps in both the iTunes App Store and Google Play Store. • Bringing your app to attention will require much more work than simply submitting it. • You’ll have to prepare–long before you’re ready to launch. • Here are some tips to help you have a successful app launch!

  4. 1. Build buzz • Create an easy landing page and collect emails. • You can start doing this while building your app long before it’s ready. • If someone is interested in the idea of the app, ask them to sign up. • Collect a group of early adopters anticipating the app long before it launches.

  5. 2. Pick a date • Select a launch date with a goal set in place. • There will be multiple things that need to be coordinated, so keep a checklist to do them all on your launch. • According to an article published on Techcrunch, apps published on Sunday typically get the best results. • Apps published on Fridays usually get the worst results.

  6. 3. ASO Planning • ASO (app store optimization) is a major part of app marketing. • Since one of the major methods of app discovery is still through app store search, it’s important to do what you can to implement ASO strategies. • Certain things to consider include picking the right title, keywords, having great screenshots, a catchy icon and more. • Keep in mind that like SEO, it’s better to rank highly for average keywords than to add a lot of keywords that are highly searched but very competitive.

  7. 4. Feedback Before Launch • Before you launch your app, you should have a customer beta period that will give app users an opportunity to describe what the user experience actually looks like. • During the development process for your app, you should seek out beta testers that can review your app as you construct it, giving you chances to improve along the way. • This will reduce the amount of post-launch updating and bug fixing that you would have to do without Sample in-development beta testing.

  8. 5. Help Desk Ready • A side from heavy testing to prevent having buggy app, having a communication channel for users to contact, communicate, and report missed bugs should be next priority. • Anticipate this before the launch and during the beta testing phase. • Make it as easy as possible for them to talk to you and report problems. • The best way to do that is with in-app messaging, which reduces the friction of submitting an issue. • Check out Helpshift’s SDK for mobile customer support.

  9. 6. Make a video for App • Since changes announced at WWDC 2014 in June, Apple will allow developers to have a short video about their app. • Make it good one! The video is a visual way to convince someone to download, so invest resources in making it compelling.

  10. 7. Use Social Media • This is the era of social media, which means your app launch has to focus on and include social media in its marketing plans. • Even if you’re designing a GPS app or an app-based game, you can use the icons to market, making posts that encourage users to repost, retweet or otherwise share to reach a wider audience, and get your app mentioned in the news and on blogs. • Social media is really just representative of what people are talking about – which means if it’s on social media, it is what people are talking about.

  11. 8. Respond to Feedback After Launch • Once your app is launched, you need to make sure you have a robust customer service department and bug reporting programs that can give your customers the chance to quickly report issues, and give your team the chance to resolve them quickly. • Customers who feel ignored will quickly take to social media to complain as quickly as they went to social media to learn about or talk about your app, which means it is now more important than ever to respond to social media and to give your customers private outlets to easily get in touch about their issues.

  12. 9. Pitch to press • A few days before your launch, you should start reaching out to press or hire someone in PR to do it. • Nothing beats traffic and increase download rates like an article from a major tech blog. • If you’re planning a launch covered by several sources, you might have to coordinate an embargo.

  13. Conclusion • Launching an app can be a lot of work, but if you’ve spent a lot of time developing your app, you should spend a lot of effort on the marketing of the launch as well. • Mobile apps are ubiquitous, which means you have to be responsive, innovative and smart to make a successful app in today’s marketplace • Do it right and who knows, you might even get your app featured on the iTunes App Store and the Google Play Store.

  14. Contact us Mobile : +917096499910 Skype : innvonix Email : sales@innvonix.com Website : www.innvonix.com

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