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Read the most used APMs in Europe and how they benefit. Acquire WebPays for secure, fast and reliable payment solutions at the lowest MDR. Apply Now
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Beyond Cash and Cards: Embracing Alternative Payment Solutions In today's digital world, payment methods are rapidly evolving and changing our way of making payments because of their straightforwardness. Gone are the days when cash and checks were the only payment methods available. With the rise of e-commerce and online shopping, there has been a surge in alternative payment methods (APMs), which have gained popularity among consumers and businesses alike. APMs are basically provided by high-risk merchant account providers. These payment methods provide an easy, quick, and convenient way to make transactions, and they can also be more secure than traditional payment methods. Alternative payment options include mobile wallets, digital currencies, cryptocurrencies, buy now, pay later (BNPL), bank transfers, e- wallets, and contactless payments.
Europe has been at the forefront of the adoption of new payment methods. According to a European Central Bank (ECB) report, alternative payment options uses have increased over the past decade due to the significant growth in e- commerce and high-risk businesses, such as online gaming, adult, forex, and IPTV. The most popular alternative payment methods in the Netherlands are iDEAL, and in Europe are e-wallets, bank transfers, and direct debits. Similarly, the most popular alternative payment option in the US are bank transfers, e- wallets, and card-not-present payments. The world is rapidly moving from conventional to digital payment due to its several benefits, but the preference for payment methods varies from region to region. Beyond Cash and Cards: Embracing Alternative Payment Solutions
Convenience: One of the biggest advantages of alternative payment methods (APMs) is their convenience. Consumers can make transactions from anywhere and at any time using their preferred payment method with the help of an international merchant account. According to a survey, 75% of respondents said they would switch to APMs if they were more convenient than their current payment method. Security: Generally, APMs are offered by a high-risk payment solution provider and provide a secure way to make transactions. Digital currencies and cryptocurrencies use encryption to secure transactions and protect user information. E-wallets, mobile wallets, credit cards, and contactless payments use tokenization, which replaces card data with unique tokens, making it difficult for hackers to access user data. According to a report by Juniper Research, tokenization is expected to process $1 trillion in transactions by 2026. Flexibility: APMs offer more flexibility than traditional payment methods. Buy now, pay later options allow consumers to spread out the cost of a purchase over time, making it easier to manage their finances. According to a report, 66% of consumers said that they had used a BNPL option in the past year, and 94% said they would use it again. Faster Payments: APMs offer faster processing times than traditional payment methods using a global payment gateway. Bank transfers can take several days to clear, while e- wallets and mobile wallets allow for instant transactions. According to Juniper Research analysis, the total amount spent using digital wallets will reach $10 trillion by 2025, up from $5.5 trillion in that year. Furthermore, the main purpose of providing alternative payment methods is to improve a merchant's sales volume. Increased sales volume in business will definitely generate higher revenue and higher profits.
Most used Alternative Payment Methods in Europe Mobile Wallets: Mobile wallets are electronic wallets that store credit and debit card information and other payment methods on a mobile device. They allow consumers to make purchases using their smartphones or tablets, without the need for physical credit or debit cards. They offer a secure and convenient way to pay for goods and services, and they're also faster than traditional payment methods. Cryptocurrencies: Cryptocurrencies, such as Bitcoin, Ethereum, and Litecoin, are becoming popular alternative payment methods for online transactions. These currencies are decentralized, meaning they're not controlled by any central authority like banks. They allow for fast and secure transactions, and they're also anonymous. While digital currencies are still relatively new, they're gaining popularity among tech- savvy consumers who value privacy and security. their finances.
Buy Now, Pay Later (BNPL): Buy now, pay later (BNPL) payment options have become popular among consumers looking for more flexible payment options. These payment options allow consumers to make purchases and pay for them in installments over time. BNPL options are popular because they allow consumers to spread out the cost of a purchase over a longer period, making it easier to manage their finances. E-Wallets: E-wallets are similar to mobile wallets in that they allow consumers to store payment information on a digital platform. However, they're not tied to a mobile device and can be used on desktop computers or laptops. E-wallets are becoming increasingly popular as they offer a secure and convenient payment method for online transactions. Conclusion In conclusion, alternative payment methods are gaining popularity due to their convenience, security, flexibility, and faster payment processing times. With the growth of global cross-border e-commerce sales, an offshore merchant account is also equipped with alternative payment options. As more consumers switch to multiple payment options, businesses will need to adapt to meet the changing payment preferences of customers. APMs have become the need of the hour in this digital age, and only a few payment service providers offer a range of APMs, of which WebPays is the best. We recommend you choose WebPays as your payment partner because it offers around 50+ alternative payment methods that will definitely help you grow your business worldwide.