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Support staff who succeed and excel at their jobs rarely do so because of technical skills alone – they also have the ability to deal with people effectively
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Effective Communication on the Service Desk © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Objectives Understand what customers feel is important Learn to apply the WIN approach Understand the importance of following documented processes and procedures Understand the importance and value of effective communication skills Review how we currently provide customer service What’s teamwork all about? Learn about the importance of satisfying customer needs and how to maintain customer satisfaction – continual service improvement © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
The role of IT Single point of contact (SPOC) Timely, responsive, courteous and high quality service Adaptable, flexible, rise to new business challenges Meet commitments Provide regular feedback Deliver return on investment (ROI) Identify and implement continual service improvement (CSI) activities Integrate IT goals with business goals © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
A customer service attitude Ownership Willingness to help Positive attitude Respect and courtesy for all Customer focus Business focus © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Effects of a good attitude Setting customer expectations Positive impression Customer confidence Good attitudes are contagious © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Where do you operate from? DIM – MEDIUM - BRIGHT Do you dim people down or brighten them up? © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Customer expectations Confidence that IT support is in control of their request Professional expectation management To be kept informed No nasty surprises To understand – no jargon! Reasonable timescales for resolutions Consistent and courteous service Value for money © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Our part in all this Every member of IT support is responsible for recognising and understanding the effect of commitments made (no matter to whom) © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Psychological needs Important and valued ‘Cuddles’ vs. ‘no-nonsense’ Customers are not just VIPs - but MIPs © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Attributes, Skills and Knowledge Attribute: A quality or characteristic that someone or something possesses Skill: An ability to do an activity or job well through learning and practice - often enhanced by natural ability Knowledge: Understanding of or information about a subject which has been obtained by experience or study © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Responsibilities IT service and support teams IT service and support professionals Customers Never forget that ‘Perception Equals Reality’ To customers and colleagues alike © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
© 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
WIN–What’s Important Now Understand what’s important to your customer (or colleague) NOW ‘We are what we repeatedly do – excellence, then, is not an act but a habit’ © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
What is world class service? Listening Empathy and understanding Recognising customers/colleagues needs change Following documented procedures Meeting customer needs © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
WIN with a KISS What’s Important Now Keep It Simple & Straightforward © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
© 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Standing out from the crowd No self-respecting IT department can operate efficiently and effectively without the right attitude, the right education and support from management. © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Quality of service 1 © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Quality of service 2 ‘Support staff who succeed and excel at their jobs rarely do so because of technical skills alone – they also have the ability to deal with people effectively.’ © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Quality of service 3 Company policies Service ethics Working to processes and procedures © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Process management ‘The accomplishment of tasks that are measurable, definable and that can be tested, reported and improved on.’ © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Processes and procedures Processes should empower us - not inhibit Processes define how we’re supposed to be doing our work They should make life easier! © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
© 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Communication skills Your role as a support professional falls primarily into 2 areas: Support Communication © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
FACT To succeed, IT requires the right PEOPLE with the right SKILLS, supported by the right processes and the right technology © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Elements of communication Ways in which we communicate include: Verbally Non-verbally Written word Via technology © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Communication Remember If someone fails to understand us –it’s OUR fault, not theirs © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
More about communication 1. Call differentiating 2. Formal and informal communication 3. Barriers to communication 4. Ineffective communication © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Face to face communication Words used How said NVC Source: Albert Mehrabian 7% 38% 55% © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Listening skills Hearing is a faculty – Listening is a skill © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Active listening Helps replace body language when we are on the ‘phone How do we do it? Verbal acknowledgements Staying focused Listening carefully – to words and feelings Asking questions Using the person’s name © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Benefits of active listening Increased customer satisfaction Better rapport Opitimises call time Reduces misunderstanding Potential for better resolution times Understand customers ‘emotional state’ © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Effective listening – barriers and pitfalls Barriers Speed of thought Distractions Personal bad listening habits Pitfalls Rationalising Transforming details Changing the sequence of events Omissions © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Paraphrasing Using our own words to repeat what the customer says to us © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Written communication Never forget that call logs are business documents too Well written documentation = positive impression re-useable data Use spell and grammar checkers Avoid acronyms; smileys and slang Don’t make dubious comments © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Text and IM etiquette Commonly used in the business environment today The same rules apply! © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
‘Phone etiquette – a reminder Avoid eating whilst on the ‘phone DO speak clearly Don’t answer whilst still speaking to someone else Background noise ‘On hold’ issues Avoid multiple transfers Avoid asking for repeat info Don’t use slang, endearments, acronyms or jargon © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Call ownership 2 types – perceived and actual Our responsibility is to ensure customers are kept informed of the status of their request Customers psychological needs must be met Clear benefits: Improved customer satisfaction Improved IT productivity and consistency © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
© 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Customer Relationship Management To manage relationships successfully, we must understand other people’s needs and manage their expectations © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
The BIG question Would YOU be happy doing business with you - or with your team? © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
A professional approach “People buy from other people – for their reasons, not ours” © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Working with other teams 1. Establishing effective relationships 2. Work relationships 3. The rules Avoid blaming Treat others as you like to be treated yourself Treat others in your department as if they were your customers © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Good practices 1. Professional standards of behaviour 2. Industry standards and guidance 3. Making and meeting commitments 4. Fairness 5. Meeting expectations © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Some typical customer expectations To feel confident that the Service Desk is in control of what is happening with their incident or request regardless of who they speak with For their expectations to be set clearly and managed fairly To be kept informed and up-to-date with what is happening - no nasty surprises To be spoken to in plain and understandable language For their issue to be resolved within an acceptable timescale To be provided with good, sensible data and valuable, valid feedback To receive consistent and courteous service To receive good value for money © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Your Organisation's Continual Service Improvement Programme Worldwide IT Service Management Standard & Good Practice Framework
Benefits of following good practice Identify and understand areas for improvement Validate commitment to service quality and consistency Improvements in satisfaction and morale Projects are managed cost- and time- effectively © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
© 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Conclusion Applied common sense Understanding our customers’ business; needs; requirements No-one is exempt from delivery of service excellence Effective communication is key Right people, right skills Understanding what makes excellent customer service Continual service improvement is essential © 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk