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Search Engine Sponsorship Opportunity for Cox Communications

Metro Phoenix’s first community search engine. Search Engine Sponsorship Opportunity for Cox Communications. Mark-Taylor Quick Facts. Nearly 15,000 residents in 22 award-winning communities throughout the greater Phoenix area

Melvin
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Search Engine Sponsorship Opportunity for Cox Communications

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  1. Metro Phoenix’s first community search engine Search Engine Sponsorship Opportunity for Cox Communications

  2. Mark-Taylor Quick Facts • Nearly 15,000 residents in 22 award-winning communities throughout the greater Phoenix area • Resort-style properties cater to a professional, tech-savvy, affluent lifestyle-oriented demographic • 60,000+ Web site visitors last month looking for information • “Best Corporate Web site in the Nation,” April 2005, National Association of Home Builders

  3. Community-Oriented Search Engine Mark-Taylor has launched a custom-designed local search engine for the benefit of Mark-Taylor and Phoenix-valley residents. People are looking for a more relevant, content-specific search outlet to quickly find the products and services they need. Search engine located at: www.mark-taylor.com/residents Put the COX brand at the forefront of Phoenix resident’s minds, 24/7

  4. Residents Page – Search Engine Home Enhance your brand image by sponsoring a valued community resource. Sponsorship reinforces the customer-centric goals of Cox. Facts: 70 percent of U.S. households use the web to research information when shopping locally for products and services. The Internet now features a local reach equal to or greater than any other medium. (Kelsey Group 2005 study)

  5. Entire Directory – High-Traffic Page Attract new customers and build loyalty with existing ones. All COX images hyperlinked to landing page of your choice. Facts:More users trust vertical Web sites to provide the targeted information and products they are looking for instead of mega portals or generic search engines. More retailers are shifting advertising dollars to vertical markets, such as local search engines, citing greater efficiency in delivering qualified customers and lower acquisition costs (Forrester Research).

  6. Search Results Pages Increase traffic to Cox.com and improve local services revenue. Make it easy for users to choose Cox for their telephone, cable and Internet needs, no matter where they live. Fact: 91% of new movers use the Internet for local searches and find that it helps reduce relocation stress. The Internet is the top resource when making a decision about professional services, rising above word of mouth in influence.

  7. Search Engine Sponsorship Summary • Exclusive search engine sponsorship will create synergy between Mark-Taylor, Cox and the Phoenix community • An “always-on” advertisement located on a highly trusted and frequented resource • All COX-branded images will be directed to your landing page of choice (such as “Order Now” pages for Cable, Digital Cable, Digital Telephone and High-Speed Internet) • Cox services will be given premier placement in the search engine • All this for a $3,500 monthly sponsorship fee Please contact Prima Walker to secure this exclusive sponsorship opportunity:P: (480) 281-5523 ● pwalker@mark-taylor.com

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