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Market Watchdog ™ Intelligent Retail Measurement

Market Watchdog ™ Intelligent Retail Measurement. The Scene. Sales Data. Products. Retailer. Market Research Company. Supplier. Market Research. The Need. Market research has become Tactical Suppliers need to know "Why" , not just "What" - ASAP

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Market Watchdog ™ Intelligent Retail Measurement

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  1. Market Watchdog™ Intelligent Retail Measurement

  2. The Scene Sales Data Products Retailer Market Research Company Supplier Market Research

  3. The Need • Market research has become Tactical • Suppliers need to know "Why", not just "What" - ASAP • Currently available IT can only provide "What" - finding "Why" is still too time-consuming and expensive

  4. What Is Market Watchdog™ • A software system that continuously scans retail data (POS, Census, etc.), identifies market trends, analyses them and provides clients with actionable findings – what caused the trend, where did it occur, how is the competition doing, etc. • Market Watchdog™ automates sophisticated analysis methods that until now could be executed only by knowledgeable people • Separating the wheat from the chaff, instead of lengthy reports - Market Watchdog™ provides the bottom line

  5. Market Watchdog™Features • Identifies market trends – in sales, market share, price, distribution level • Finds the causes of the trends using multi-level product categories drill down and market breakdown, including global trends, competition, and price • Competitors are found and analyzed at every level (supplier, brand, segment, etc.) • Flexible time base – from days and weeks, all the way to years • All analysis parameters can be defined by the client • Automatic report generation in diversified formats – HTML, XML, PDF, etc.

  6. How Does Market Watchdog™Work Transactions Alerts Database Point Of Sale Periodical Analysis Market Watchdog Data Census Special Analysis

  7. Bottom Line $ Retail Database Analysts Reports Management Market Research Provider Client Bottom Line Retail Database $ OLAP Management Analysts Manual – Costly and time consuming Getting Actionable Findings - Currently

  8. Shortcomings Of The Manual Process • Lengthy and expensive • limited frequency – strategic only, impractical for routine service • Tends to be biased • Tends to miss a lot

  9. The Impracticality Of Programming • The market is a highly complex environment that is rapidly changing in unpredictable ways • Programming, by its nature, is practical only in static, pre-defined environment • This leaves 2 options : • One-size-fits-all system, which is never the case • Customized or inhouse system - very expensive to build and maintain, way beyond the reach of all but a few

  10. It allows assembling systems that take the form of the mental models people use, and that operate in much the same way - Calculate Simulate Control Alert Learn The Technology Behind Market Watchdog™ • Tupai’s groundbreaking technology, Active Knowledge Networks, combines knowledge and intuition similarly to a knowledgeable analyst • The technology excels in highly complex dynamic environments

  11. $ Market Research Provider Client Bottom Line Retail Database $$$ Bottom Line Retail Database OLAP Management Analysts Market Watchdog Management Fully Automatic Market Watchdog™– A New Paradigm

  12. Market Watchdog™Advantages • Faster and cheaper. Virtually no marginal cost. • Unlimited frequency – both strategic and tactical • Unbiased • Comprehensive - everything is covered

  13. XML Report A Retail Database Report B Clean and filter retail data Report C Dispatch reports Market Watchdog™- The Process Market Watchdog Intelligent Correlation Finding Identify and explore trends Create overall findings XML hierarchy Produce customized reports, each manager gets what he needs

  14. Using MarketWatchdog™ • Fast and easy setup – no programming required • Unprecedented flexibility – customized services can be provided at a fraction of the cost and time required now • Unlimited scalability – any data, information and knowledge can be combined and extend the system • Non-intrusive – does not require a change in the existing IT systems

  15. Market Watchdog™Win-Win Paradigm • The Market Research provider can extend its offerings and increase its competitiveness by making a better use of its market information assets • The client can get a better market insight in an actionable form, cheaper and more frequently, which can improve its business performance while reducing costs

  16. Market Watchdog™Sample Report • Sample reports • Individual supplier • All suppliers

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