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Car Manufacturing for the Future

Car Manufacturing for the Future. Solutions for Mobility in the 21st Century Jan. 6 - 17, 2003. Motivation. Concentration of car manufacturers: 6-10 manufacturers (1980: 29 manufacturers) Traditional markets USA, Europe, Asia saturated „Emerging Markets“ are the main growth potential

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Car Manufacturing for the Future

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  1. Car Manufacturing for the Future Solutions for Mobility in the 21st Century Jan. 6 - 17, 2003

  2. Motivation • Concentration of car manufacturers: 6-10 manufacturers (1980: 29 manufacturers) • Traditional markets USA, Europe, Asia saturated • „Emerging Markets“ are the main growth potential • Even the traditional markets are becoming a sum of niche markets • Manufacturers are able to satisfy demand of smaller volumes of customized products • Vehicles developed to regional demands become feasible Dr. Ulix Göttsch, RTC/A

  3. Regional Differences • Differences in Customer Values • Environmental Concerns • Safety Concerns • Technology Friendliness • Importance of Status/Prestige • Importance of Utility • Estetics • Complexity of Operation • Regional Differences • Speed Limits • Traffic Congestion • Regional Laws (Taxation, Environment) • Local Content Requirements Dr. Ulix Göttsch, RTC/A

  4. Regional Differences • Cost Factors Gas Insurance COST Engine Size hp Purchase Price Tax Weight Emissions mpg Size Dr. Ulix Göttsch, RTC/A

  5. One Car for the World? • Could there be a “world car”? • One that satisfies the demands of all markets? • A world car would be produced in extremely high quantities and thus be available at a very attractive price! • What could this car look like? • Would it “adaptable” to different markets? • modular construction • regional option packages • Would it fit into different market segments in different countries? • basic transportation vs. status symbol Dr. Ulix Göttsch, RTC/A

  6. Portfolio of International Cars • Should there be a “European Car”, an “American Car”, an “Asian Car”? • World markets have economic, ecological and cultural differences. • What would the regional cars look like to address these differences? • What would be their respective qualities, construction, features, etc. ? • Design a model program for a globally operating car manufacturer. Dr. Ulix Göttsch, RTC/A

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