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How Technological Evolutions Affect the News Media

How Technological Evolutions Affect the News Media Chia-Chi Claire Lin Objective The consequence of technological evolution in news media depend on their characteristics How old media change to adjust the new technologies? Channel Content or Coverage Editorial style Marketing Past

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How Technological Evolutions Affect the News Media

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  1. How Technological Evolutions Affect the News Media Chia-Chi Claire Lin

  2. Objective • The consequence of technological evolution in news media depend on their characteristics • How old media change to adjust the new technologies? • Channel • Content or Coverage • Editorial style • Marketing

  3. Past • What has been the impact of TV news on newspapers? • the effects of television on newspaper circulation • the relation of newspaper content to advertising and circulation • the competition between these two media outlets

  4. Past • Primary source of news • From newspaper to TV • Why? • No “new” news in newspaper anymore • Fresh on TV ↔ Dated in newspaper

  5. Past • Adjustment • Cut the price • Strengthen the quality of content • Trace the TV logs • Sell more Advertisement

  6. Past (Case Study– USA Today) • History & Introduction • National newspaper from 1982 • Around everywhere • It was designed specifically for the television generation • Who is the target?

  7. Past (Case Study– USA Today) • Strategy of Marketing • Coin box = Television set • Shorten coverage • Plenty use of color and picture → catch audience’s attention • More space for national news • Weather & Sports secession

  8. Past (Case Study– USA Today) • Short, simple and no in-depth writing → Fail in the market ?

  9. Present • What has been the impact of the Web on newspapers & TV news? • they have experienced a decline in customers • a new method in the newsroom • reach more audience

  10. Present • Primary source of news • TV still hold the domination BUT has decreased • People shift their preference when consuming the news • Why? • Flexible time and use • Both advantage from TV & Newspaper • Easy access

  11. Present • Adjustment • Development of mainstream media news sites • Integration between media • Familiar with variety of platform • New publishing pattern→ 24X7 publishing • News content

  12. Future • What from will news take via the computer instead of TV or newspaper? • Growth in online only publication • emergence of blogs as news source

  13. Future • Why blogs popular? • easy-to-create & low-cost • a broad range of information • informal writing style • higher band-width Internet access

  14. Future • How blog threaten the news media? • Speed (quickly posting) • updating frequently (keep stories new) • more angels (linking to other Web sites) • inside story (no outside pressure)

  15. Conclusion • More convenient for publisher & audience • For audience→ Varity choice of news media • For publisher→ efficient in their work • New media replace the old media?

  16. Questions?

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