Network for a Healthy California

1. Network for a Healthy California Local Food and Nutrition Education Orientation for FFY 2010 Awards For important nutrition information visit www.cachampionsforchange.net. For food stamp information, call 877-847-3663. Funded by the USDA Supplemental Nutrition Assistance Program, an equal opportunity provider and employer.

2. Icebreaker • Pair up with someone that you do not know. Introduce yourself and tell your partner what organization you work with and where you live. • Have your partner finish the following sentences (we will have about 10 minutes): 1) One thing I look forward to doing with our new LFNE project is . . . . . 2) My favorite form of physical activity is . . . . 3) The most delicious vegetable in the whole wide world is . . . . • Introduce your partner to the group by stating their name, where they work, and their answer to one of the sentences above.

3. Food Demo http://www.harvestofthemonth.com/

4. Day’s Agenda • Introduction to the Network • Contract Overview • SNAP-Ed Guidelines • Programmatic Network Requirements and Guidelines Lunch and walk, garden tours • Evaluation and Consultant Support • Nutrition Education Materials • Trainings and Meetings

5. Section 1 - Introduction • History, Mission, Goals (GM Introduction) • Organizational Chart • Network Units and Teams (GM Program section 702) • Regional Networks (GM Program section 904) • Network Campaigns and Programs (GM Program section 701) • Physical Activity Specialists (GM Program section 408 & 702H)

6. History of the Network 1997 USDA approves first state plan with 4 LIAs & 2 CDHS partners • Official launch of Network • Over 120 Network-funded projects, including LIAs, NIAs, Faith, and LFNE projects 2007 Official launch of new Network brand: Champions for Change

7. Mission Statement The mission of the Network for a Healthy California (Network) is to create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and other diet-related chronic diseases. 

8. Goals • Increasing Fruit & Vegetable Consumption • Increasing Physical Activity Levels • Increasing Food Security • Increasing Chronic Disease Prevention

9. Network Units and Teams

10. Research and Evaluation Unit (REU) Goal: To advance the evidence base for large-scale, vertically integrated social marketing campaigns targeting food stamp eligible audiences • Provides state-specific health statistics and data through its statewide surveys. • Provides research and evaluation support to Network funded projects.

11. Media and Communications Team • Responsible for the development and execution of a statewide broad audience advertising effort and complementary public relations and publications support • Covers three areas: • Marketing and Advertising • Public Relations • Publications Development and Distribution • Technical Assistance Services

12. Network Messages Activity • Scenario: a local news station wants to conduct an interview and wants to learn about your project and the Network • What are the some key messages you would include in your interview?

13. Partnerships Team • Oversees the Network Steering Committee (NSC), NSC Executive Committee, and NSC Subcommittees • Manages projects that provide leadership and training/technical assistance with goals of improving nutrition education and increasing physical activity

15. Regional Networks • The Regional Networks are a resource for YOU • Serve as a liaison between regional, state, and federal programs • Support efforts among SNAP/food stamp participants and similar low-income residents to eat healthy diets and get daily physical activity • Accomplished through three core areas: • Coordination • Collaboration • Implementation of targeted campaigns and programs

16. Network for a Healthy CaliforniaCampaigns and Programs • Consists of five targeted campaigns and programs that extend healthy eating and physical activity messages • Children's Power Play! Campaign • Latino Campaign • African American Campaign • Worksite Program • Retail Program

17. Network for a Healthy California—Children’s Power Play! Campaign www.networkforahealthycalifornia.net/PowerPlay

18. Network for a Healthy California—Latino Campaign www.networkforahealthycalifornia.net/Latino

19. Network for a Healthy California—African American Campaign www.networkforahealthycalifornia.net/AfricanAmerican

20. Network for a Healthy California—Worksite Program Fit Business Kit cover pic www.networkforahealthycalifornia.net/Worksite

21. Network for a Healthy California—Retail Program www.networkforahealthycalifornia.net/Retail

22. Physical Activity Specialists • Each Regional Network has a designated Physical Activity Specialist. Their role is to: • Provide technical assistance on physical activity promotions and offer trainings and consultation • Maintain a regional resource directory of free or low-cost, accessible community physical activities ww2.cdph.ca.gov/programs/CPNS/Documents/PhysicalActivityBrochure-CPNS.pdf

23. Section 2 – Contract Overview • Funding (GM Introduction) • Network StateStaff Roles (GM Program section 102, 603 & 905) • Contractor Responsibilities (GM Program section 103)

24. Funding • Non-federal expenditures = State Share • USDA funding received = Federal Share • All LFNE funding = Federal Share • To participate in the Network you must be able to document the amount of funding you spend on Nutrition Education • For most agencies, this is primarily personnel time teaching Nutrition Education • Must be documented using weekly time logs

25. Network Staff:Contract Manager (CM) • Provide fiscal oversight and technical assistance to contractors: • Budget justifications, budget revisions and source documentation review • Contract, fiscal and administrative issues (including negotiations and processing of contract) • Payment of invoices • Memorandums of Understanding and Subcontracts • Equipment management and tagging • Travel approval and reimbursement • Site visits and fiscal reviews • Ongoing technical assistance

26. Network Staff: Program Manager (PM) • Provide program oversight and technical assistance to contractors: • Approve, guide development of and monitor progress implementing the Scope of Work (SOW) • Clarify USDA guidelines • Progress report review and analysis • Site visits • Materials review and approval • Travel approval • Contract and programmatic issues [including negotiations and Funding Application Packet (FAP) approval] • Ongoing technical assistance

27. Network Staff: Program Compliance Team • Conduct in-depth reviews for all Network contractors during a three year period. • Review fiscal records and systems for one quarter of fiscal year to ensure compliance with USDA Guidance. • Provide recommendations for program improvement. • Guide development of a Program Improvement Plan (PIP) proposing a corrective action/change, if necessary. • CM’s and PM’s will follow up with the contractor to ensure changes have been implemented.

28. Contractor Responsibilities • Adhere to the contract agreement and complete SOW objectives and activities as scheduled • Follow USDA guidelines, including target audience and fiscal documentation requirements • Submit reports and invoices on time • Participate in site visits and desk reviews • Submit newly developed materials for review • Communicate regularly and notify Network state staff of any changes

29. Site Visits • Program Compliance Review Team (PCR Team) visit (3 week notice) • CM/PM and Evaluation Staff and Consultants visit will occur minimum once per 3 year contract cycle (2 weeks notice) • USDA site visits may occur with advance notice • Besides site visits, periodic Desk Reviews will be conducted periodically by CM

30. Section 3 – Network Guidelines • USDA SNAP-Ed Website • USDA SNAP-Ed Plan Guidance • LIA Guidelines Manual • Allowable/Unallowable Chart (GM Fiscal section 300) • Food Stamp Promotion vs. Food Stamp Outreach (GM Program section 409) • Program Letters

31. USDA SNAP-Ed Plan Guidance http://www.nal.usda.gov/fsn/Guidance/2009.1SNAP-Ed%20Guidance.pdf

32. Allowable/Unallowable Activity • Get into 3 – 4 small groups • Discuss how you can turn the listed unallowable activities into allowable activities • Hint: use the LIA Guidelines Manual and turn to section 300

33. Allowable and Unallowable Costs Go to the Network homepage www.networkforahealthycalifornia.net Click on Program Administration Click on LIA Click Guidelines Manual Click on II. Fiscal Section Download the Allowable and Unallowable Costs (GM Fiscal Section 300)

34. LIA/LFNE Guidelines Manual

35. Lunch!!! • Magpie Caterers • Fremont Garden/Sacramento Area Community Garden Coalition • WE Garden

36. Promotion Outreach Promotion vs. Outreach(GM Program Section 409) ≠ Promotion: SNAP-Ed Allowable Food Stamp Outreach: SNAP-Ed Unallowable

37. Food Stamp Outreach • Providing assistance to individuals who might be eligible for SNAP/food stamp benefits that would help them make an informed decision whether to apply to the program • The Network partners with California Association of Food Banks, Central Valley Health Network, and other agencies to conduct Food Stamp Outreach activities

38. Program Letters • Intended to provide information, clarification, or updates on key topics related to SNAP-Ed program policies and procedures • Sent to the Project Coordinator via Network blast emails • All staff and subcontractors should be familiar with these notifications

39. Program Letters www.networkforahealthycalifornia.net/ProgramLetters

40. Section 4 – Programmatic Network Requirements and Guidelines • Important Dates • Funding Application Packet (FAP) (GM Program section 200, 401, 907E, 300 & 600) • Reporting Requirements (GM Program section 800) • Evaluation (GM Program section 500)

41. Important Dates

42. Project Summary • Provides comprehensive information about each Network contractor for the annual USDA Food Stamp Nutrition Education (SNAP-Ed) plan • Will be sent out ~January for 2011 modifications (part of FAP)

43. Income Targeting Strategies • Census tracts with at least 50% of the target audience ≤185% of FPL • Schools with ≥50% students enrolled in Free and Reduced Priced Meals • Proxy locations – automatically qualify based on similar income requirements for these programs or services

44. Income Targeting Resources • Census Tracts • Geographic Information System (GIS) • Network’s list of Qualifying Census Tracts • Free & Reduced Priced Meal Data • Data available on California Department of Education website (www.cde.ca.gov) • Proxy Sites (e.g., Food Banks, WIC Offices)

45. Geographic Information System (GIS) www.cnngis.org

46. Informal Changes to SOW • Minor SOW changes that do not alter the basic scope, goal, purpose or contract amount • Must contact assigned Program Manager prior to making changes to the SOW • Refer to the LIA Guidelines Manual for the Informal SOW Change Process

47. Reporting Requirements www.networkforahealthycalifornia.net/ProgressReport

48. Reporting Requirements • Two reporting periods each year • April • SAAR (October – March) • Activity Tracking Form (October – March) • Semi-Annual Progress Report Form • October • SAAR (April – September) • Activity Tracking Form (April – September) • Annual Progress Report Form (entire year) • Progress Report Narrative (entire year) • Attachments (SOW “Evaluation” column)

49. Section 5 – Evaluation • Introductions • LFNE Evaluation Expectations • Evaluation Resources • Interactive Exercise • Questions & Answers 49 • Introductions

50. Introductions (1) • Dan and Denise Perales: • We have over 25 years program evaluation experience • We have served as evaluation consultants for the Network for over 10 years • We serve as the primary evaluation contacts for all 17 LFNE Projects . • We will serve as an evaluation resource and provide evaluation technical assistance. 50