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Guns Can’t: A Social Approach to School Safety Council of Great City Schools July 12, 2019

Guns Can’t: A Social Approach to School Safety Council of Great City Schools July 12, 2019. What Matters Most 2024 CMS Strategic Plan. Rising gun violence in community Tragedy at Butler High School Community concerned A range of responses and actions Mental health is key. Context. s.

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Guns Can’t: A Social Approach to School Safety Council of Great City Schools July 12, 2019

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  1. Guns Can’t: A Social Approach to School Safety Council of Great City Schools July 12, 2019

  2. What Matters Most 2024 CMS Strategic Plan

  3. Rising gun violence in community • Tragedy at Butler High School • Community concerned • A range of responses and actions • Mental health is key Context

  4. s Positioning

  5. Is that it?

  6. About culture change • Not “to” but “with” and “of” • Interactive • Creating rather than obeying • Emphasis on empowerment • Primarily digital to reach scale • Focus on students • Friendly • Fun A social approach

  7. We are social beings. Why

  8. Why

  9. We make decisions based on values. VALS segments US adults into eight distinct types—or mindsets—using a specific set of psychological traits and key demographics that drive consumer behavior. Why

  10. Guns Can’t

  11. Guns Can’t charmeckschools.com/gunscant

  12. Let students lead • Careful about student images • Be real about the impact • Let it emerge rather than pop • Test, test, test • Expect a long timeline • Lift up context with other efforts Lessons

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