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SEO Basics For Optimizing Your Site

This presentation will describes the seo basics for optimizing your site

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SEO Basics For Optimizing Your Site

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  1. SEO Basics For Optimizing Your Site By - Kevin B. Wilson, http://newyorkdesigned.com/

  2. What Is SEO? • SEO is a fundamental thing for every website. It will help you to rank your website on the front page of Google, Yahoo and Bing easily. • The purpose of SEO is • Create a excellent website and provide great user experience, • Communicate to the search engines with your intentions so they can recommend your website for relevant searches. • Let’s get to know about the easy ways to optimize your website for search engines.

  3. Things That Search Engines Are Looking For • Search engines will give the most relevant results to users based on the queries they enter. • Some relevant things they consider on your website are, • Content: Search engines considers the text on the page, titles and description that are given. • Performance: SE’s will specifically look at the loading time and working nature of the site. • User Experience: How does it look? Is it easy to navigate? Does it have a high bounce rate? These are the things the search engines will consider.

  4. What Search Engines Are NOT Looking For • If you are designing your website with a very poor template or doing poor optimization, you are going to get hurt. So, design and optimize your website properly. • Items that search engines don’t want, • Keyword stuffing: Overuse of keywords on your site pages. • Purchased Links: Buying links will be no use in SEO. • Poor User Experience: Build your site easy for visitors use. Try to reduce bounce rate by adding lots of relevant information by avoid difficulty for users to find what they want.

  5. Know Your Business Model • Focus on your goals. Most of the people focuses in this part. • Some questions you need to ask yourself are: • What defines a conversion for you? • What are your goals? • Do you know your assets? • New York SEO Company will help you to find your business model.

  6. Don’t Forget Optimizing For Multi-channels • Your SEO strategy should not only focus on SE’s, but it should extend to other platforms as well. • The multi-channel platforms you can focus are: • Facebook • Twitter • LinkedIn • Email

  7. Focus On Meta Data • Your site should have title tags and meta descriptions. • Write unique meta title, description, keywords for your site. • Skipping the Basics of SEO will affect your website rank in search engines like Google, Yahoo, etc. So, optimize your website properly. • Guide From, http://newyorkdesigned.com/

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