1 / 11

OPTIMIZING CONTENT FOR SEO

OPTIMIZING CONTENT FOR SEO. CHRISTOPHER ZACK | OMNIUPDATE. Agenda. OPTIMIZING CONTENT FOR SEO. Search Engines Metadata URLs and Information Architecture Controlling Crawlers Curating Content Leveraging Your Links Managing Your Media Social Media. Search Engines.

Gabriel
Download Presentation

OPTIMIZING CONTENT FOR SEO

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. OPTIMIZING CONTENT FOR SEO CHRISTOPHER ZACK|OMNIUPDATE

  2. Agenda • OPTIMIZING CONTENT FOR SEO • Search Engines • Metadata • URLs and Information Architecture • Controlling Crawlers • Curating Content • Leveraging Your Links • Managing Your Media • Social Media

  3. Search Engines • OPTIMIZING CONTENT FOR SEO

  4. Metadata • OPTIMIZING CONTENT FOR SEO • Title • 10 – 70 characters • About Gallena | Gallena University • Description • 70 – 160 characters • Gallena University is a world-leading academic institution devoted to teaching, learning, and research. Located in Gallena, California. • Keywords • 4 – 15 words/phrases • about gallena university, gallenacalifornia university, global education, research, student experience, undergraduate, graduate, school, financial aid

  5. URLs & Information Architecture • OPTIMIZING CONTENT FOR SEO • URLs • Ideally keep to 59 characters or less • http://gallena.edu/admissions/graduate/apply.html • Contains keywords directly • 301 Redirects • Retains the ranking for the original URL to be passed to the one it is redirected to • Server configuration • Windows - IIS Manager or web.config file • Apache - .htaccess file • Sitemap • Generate sitemap.xmlthrough OU Campus • Submit sitemap.xml to search engines

  6. Controlling Crawlers • OPTIMIZING CONTENT FOR SEO • Robots Exclusion Standard • Specifies how to inform the web robot (crawler) about which areas of your website to not index • robots.txt example: • Sitemap • Submitting your sitemap to search engines will highlight which pages should be indexed by the search engines User-agent: * Disallow: /_resources/ Disallow: /delete/index.html

  7. Curating Content • OPTIMIZING CONTENT FOR SEO • Perspective • “We offer you…”/“You’ll find…” • Keywords in the First Paragraph • Please keep these not explicitly the same as the metadata if you’re using keyword phrases • Avoid Redundant Content • Redundant content negatively impacts SEO. If you re-use large sections of content on your sit, be sure to rephrase and reinvent • Blog Posts • Recommended to have content around 1,142 – 1,613 words

  8. Leveraging Your Links • OPTIMIZING CONTENT FOR SEO • Link Backs • Internal Links • Indicates important content • To exclude, use rel=“nofollow” • Blog Articles • External Links • District • Sibling Schools • Partners • Community Outreach

  9. Managing Your Media • OPTIMIZING CONTENT FOR SEO • Images • Compress your images and optimize them for the web • Include image descriptions (captions and alt tags) • Use one image for every 75-100 words • Video • Should be no longer than 2 minutes • Include written content i.e. video transcript • Use a video hosting provider • Include keywords for title and description

  10. Social Media • OPTIMIZING CONTENT FOR SEO • Monopolizing the “Front Page” • Make sure you have an active presence on your social media platforms • Drive users to your website • Produce new content or broadcast new content on your website • Build domain authority with cross referencing from other websites, including social media • Encourage engagement with your content

  11. THANK YOU! PLEASE SHARE YOUR FEEDBACK: WWW.SLIDO.COM#OUTC19

More Related