What is Marketing Automation, and How Can You Use It for Your Business

1. What is Marketing Automation, and How Can You Use It for Your Business? As consumer behaviours continue to grow more complex, spreading interactions across multiple touchpoints and prompting so many repetitive processes, the need for marketing automation services has become more glaring. Automation has established itself as a crucial part of the marketing industry, helping businesses of all sizes get better results with relatively less effort. ● A report by Business 2 Community revealed that organizations that leverage marketing automation for nurturing leads experience up to a 451% increase in qualified leads. ● A different study by Nucleus Research revealed that for every $1 invested in B2B marketing automation, companies report an average return of $6.66 (over 600% ROI). This goes to show how useful automation has become in modern marketing. This guide will give you the basics of marketing automation and explain how you can leverage it to build a more productive revenue team. What is Marketing Automation? Marketing automation is the use of software systems for handling repetitive marketing tasks and completing workflows with minimal human involvement. All organizations have an overarching objective: increase revenue and lower running costs. But to achieve this, maintaining a solid alignment between people, processes, and technologies is crucial. Marketing automation makes this attainable by helping companies to streamline, automate, and track marketing activities. Due to rising complexities in consumer journeys, marketers are managing more channels, creating more personalised content, and generating more data than ever. They have become burdened with too many repetitive tasks, from emails and social media posts to behavioural tracking and user onboarding. At its core, a marketing automation workflow is designed to streamline and simplify complex and time-consuming roles in modern marketing and sales departments. With marketing automation, you do not have to push a button every time you want to send an email, publish a social media post, or track your leads.

2. How Can Marketing Automation Benefit Your Company? The world of marketing is a fast-paced one. With technology on our side, a good chunk of the hard work can be automated, allowing marketers to focus more on being creative and producing better results. But this is just the tip of the iceberg. Automated marketing can benefit your company in so many ways. Eliminate Repetitive Tasks This is arguably the most obvious benefit associated with automation, not only in marketing but also in all areas of its application. When marketers are always doing the same set of things, it can eventually get boring and lead to them burning out. Harvard Business Review calls monotonous tasks and a lack of meaning when working in a fast-paced environment a recipe for burnout. However, with the implementation of marketing automation services, these repetitive tasks become minimal. You can set up a system once and let it run almost independently. Some of the things you can automate include email campaigns, lead scoring, performance tracking, social media posts, and more. By automating these processes, you have more time to focus on other areas, significantly boosting performance. Generate More Qualified Leads Marketing automation is instrumental in helping marketers generate more qualified leads for their organizations. According to a study by VB Insights, 80% of companies that use marketing automation consultant generate more leads, and 77% notice an increase in conversion rates.

3. How does marketing automation help you generate more qualified leads? The answer lies in personalized consumer experiences. Marketing automation platforms are designed to work with unique data. Thus, they automatically track each prospect at every point in their journey, allowing you to serve content tailored to their individual needs. This is particularly evident in email marketing, where prospects get triggered email sequences based on their behaviours throughout the funnel. A study by Epsilon showed that automated (triggered) emails have 67.9% higher open rates and 241.3% higher click-through rates than regular email blasts because they’re crafted using personalized content, making prospects understand that their unique needs are being addressed. Another study by Salesforce showed that 65% of business buyers might switch brands if their vendor doesn’t deliver a personalized experience. More Efficient Use of Data Connecting with customers across several channels and an ever-increasing number of touchpoints is a data-intensive exercise. The average enterprise-grade marketing team relies on 91 marketing cloud services, and making sense of the data this software structure generates can be daunting sometimes. You need to categorize your data by source, apply segmentation, identify which sources bring in the best results, track user engagement, build consumer profiles, and so on. This can be time-consuming and prone to human error. However, with automation, all these processes can be completed in seconds and at scale. That way, it becomes easier to make better data-driven decisions and move your company closer to its objectives. Faster Revenue Growth Marketing teams have different objectives: getting new qualified leads, increasing retention, boosting brand engagement, etc. But it all ties into one overarching goal: helping the organization generate higher revenue.

4. Marketing automation has proven to be instrumental in helping businesses shorten sales cycles and increase conversions, consequently speeding up revenue growth. The benchmark analysis reports that organizations implementing marketing automation grow their pipeline by 45% and boost revenue by 25%. Interestingly, 76% of these companies achieve these results within their first year. Conclusion: In conclusion, marketing automation services have become a cornerstone of modern marketing, helping businesses streamline their efforts, generate more qualified leads, and drive revenue growth. By automating repetitive tasks and leveraging data- driven insights, businesses can create more personalized and targeted campaigns that resonate with their audience. As consumer behaviors continue to evolve, marketing automation will play an increasingly important role in helping businesses stay ahead of the curve and achieve their marketing goals. Call-to-Action (CTA): Ready to supercharge your marketing efforts with our marketing automation services? Contact us Mountainise Inc today to learn how we can help you leverage the power of automation to drive growth and achieve your business goals.