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PSY 322 Week 1 DQ 1 PSY 322 Week 1 DQ 2 PSY 322 Week 1 Individual Assignment Consumer Psychology PSY 322 Week 2 DQ 1 PSY 322 Week 2 DQ 2 PSY 322 Week 2 Individual Assignment Marketing PSY 322 Week 2 Team Assignment Consumer Traits PSY 322 Week 3 DQ 1 PSY 322 Week 3 DQ 2 PSY 322 Week 3 Individual Assignment Marketing Research PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors PSY 322 Week 4 DQ 1 PSY 322 Week 4 DQ 2 PSY 322 Week 4 Individual Assignment Geodemographic PSY 322 Week 5 Individual Assignment Case Study Analysis PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors
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PSY 322 UOP Courses For more course tutorials visit www.uoptutorial.com Get Ready to grant success at exam by shop at uoptutorial
PSY 322 UOP Courses PSY 322 ENTIRE COURSE PSY 322 Week 1 DQ 1 • PSY 322 Week 1 DQ 1PSY 322 Week 1 DQ 2 • Write the differences between thinking ads and feeling ads in your own words - 100 to 150 words required. No quotes from the text - paraphrase and put it in your own words.
PSY 322 UOP Courses PSY 322 Week 1 DQ 2 PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis • Explain what researchers have found about the relationship between feelings towards ads and feelings towards brand names. • PSY322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis • Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources.
PSY 322 UOP Courses PSY 322 Week 2 DQ 1 PSY 322 Week 2 DQ 2 • An interesting question is how the market researchers determined the motivations of the different people. • Take a look at the "Product repositioning" section starting on p. 170 of your Consumer Behavior text. It details the change in wording
PSY 322 UOP Courses PSY 322 Week 2 Individual Assignment Marketing Communication Memo PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References • PSY322 Week 2 Individual Assignment Marketing Communication Memo • Write a 1,000 to 1,200 word MEMO – NOT an academic research paper – detailing a marketing plan that uses psychographics to increase the customer base • PSY322 Week 2 Assignment Consumer Traits and Behaviors Paper and Presentation References
PSY 322 UOP Courses PSY 322 Week 3 DQ 1 PSY 322 Week 3 DQ 2 • What did Colonel Sanders of KFC do in the 1930s that most people hadn't thought important until the 1950s? Give the name of the strategy and details on what he did. • Take a look at the comparative chart on p. 14 in your Consumer Behavior text.Chose one of the 14 comparisons.
PSY 322 UOP Courses PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual Map • PSY322 Week 3 Individual Assignment Marketing Research and Promotional Message • PSY 322 Week 3 Consumer Traits and Behaviors Paper and Presentation Conceptual Map
PSY 322 UOP Courses PSY 322 Week 4 DQ 1 PSY 322 Week 4 DQ 2 • Find two deodorant ads targeted to different audiences. Analyze the aspects of each. Explain how groups may interpret them. Is there a difference? If so, why? • Select two households featured in two television series. Classify each household into a social class. What is each household’s lifestyle and consumption behavior?
PSY 322 UOP Courses PSY 322 Week 4 Individual Assignment Geodemographic clustering PSY 322 Week 5 Individual Assignment Case Study Analysis • PSY322 Week 4 Assignment Geodemographic clustering • PSY322 Week 5 Individual Assignment Case Study Analysis • Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.
PSY 322 UOP Courses PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation PSY 322 Week 4 Discussion Question 2 • PSY322 Week 5 Assignment Consumer Traits and Behaviors Paper and Presentation • What is the theory underlying the ANOVA? Why is it important? What are the differences between a two sample t-test and ANOVA hypothesis testing?
PSY 322 UOP Courses For more course tutorials visit www.uoptutorial.com Get Ready to grant success at exam by shop at uoptutorial