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Digital Magazines:Favored By Reader,Profitable For Publisher

Today, tablets have become one of the main ways to consume content in the world. Thus, the recent studies of Mequoda Group have shown that 23% of respondents like reading magazines on tablets more than their paper versions. Approximately 13% of respondents in the last month have bought a digital magazine or newspaper.

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Digital Magazines:Favored By Reader,Profitable For Publisher

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  1. Digital Magazines: Favored By Readers, Profitable For Publishers

  2. What’s Going On At the Market? 13% of readers bought a digital magazine or newspaper in the last month 23% of readers like reading magazines on tablets US News & World Report, Newsweek Lloyd's List have completely forgotten about the print versions of the editions. "More and more people are switching to reading newspapers and magazines in digital format, and this is mainly due to the expansion of the tablet market," - Nathaniel Phillips, Lekiosk Stats resource: Mequoda study

  3. What Tablets Do People Use Most For Reading? 4% 13% 6% iPad Kindle Fire Samsung Galaxy Nook HD Google Nexus Other devices 9% 26% 62% Stats resource: Mequoda study

  4. Digital-Readers’ Portrait Stats resource: TheMobileMagazineReader study

  5. Why Do Readers Prefer Digital Editions? Easy access to the journal content and articles Portability and all editions are kept in one place Interactive components such as video, photo galleries and 3D elements Stats resource: TheMobileMagazineReader study

  6. How Do Digital Audience Interact with Tablet Apps 62 % of iPad Viva magazine users read through the whole or nearly whole digital edition, and many people do it more than once Feature #1 Better interaction with the content a visit of the official publisher’s site or page in Facebook, Twitter, G+, the recommendation of the article to someone Feature #2 Additional actions Stats resource: Viva AdImpact iPad Survey, Adobe study

  7. How Do Digital Audience Interact with Tablet Apps Feature #3 Better interaction with ads Advertising in digital magazines is better than static ads by as much as 70% in 5 main categories Separation of promise Positive attitude Intention to buy Interactivity Involvement Stats resource: Adobe study

  8. How Do Digital Audience Interact with Tablet Apps 52% of the participants agreed that the number of digital magazines and newspapers read has increased after the iPad purchase 68% of respondents claimed reading on the iPad newspapers and magazines that have not been purchased in a paper variant before Feature #4 Growth of the total content consumption Stats resource: Axel Springer iPad Panel study

  9. What Do Owners of Digital Editions Get? Readers can easily navigate through the content People read what they were looking for Pages load fast, without wasting readers’ time Owners of digital editions have a much LOWER failure rate

  10. Why Should You Go Mobile? Digital (mobile) versions of the printed editions are an effective way… • 1) to keep the interest of regular readers; • 2) to attract new audience that prefers digital sources of information. “The rapid consumer adoption of tablets, and an early preference for digital magazines over print magazines by their users, leads us to conclude that a long- range digital publishing strategy is imperative to the survival and prosperity of every magazine publisher”. Don Nicholas, Mequoda CEO

  11. Want to Find Out More About Digital Publishing Solutions? Feel Free To Contact Nasty Creatures: Email: info@nasty-creatures.com Site: http://nasty-creatures.com Phone: +375 17 335-25-46

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