Creating an effective package

1. Tips to create an effective packaging for products

2. Why is creating an effective packaging important? It is very important to express a brand’s unique reason for being and it’s values. Therefore, an effective packaging helps to deliver a product/brand’s values clearly. ▪ 2

3. Creating an ideal packaging 3

4.  Draw the attention of the shopper’s eye by designing products that would stand out in the market. For example, in order to create a point of orientation in the package, sharp and cusp edges of products packaging could be used to trigger feelings of fear, and danger.  Nowadays premium brands use bespoke luxury packaging in order to express their values. 4

5. Simplicity is the key. Shoppers are visually agitated, therefore they gravitated towards a simple design that delivers strong values. For instance, drain cleaning products such as Mr. Muscle is a simple package that contrasted visual noise at the shelf.  5

6. Create a distinctive brand mark. For example, kids identify Oreo a black cookie in splashed milk in blue pack to identify Oreo.  Trigger consumer’s emotional engagement with the package.  6

7. Simplicity is the key. Shoppers are visually agitated, therefore they gravitated towards a simple design that delivers strong values. For instance, drain cleaning products such as Mr. Muscle is a simple package that contrasted visual noise at the shelf.  7

8. Create a packaging that has a series of visual equities such as color, iconic shape, and logo typography. Ex: Coca cola uses an agitated red, and a unique bottle shape.  8