How Much Does a Logo Design Cost

1. How Much Does a Logo Design Cost? A logo is the foundation of any brand’s identity – it is often the first thing a potential customer will see, so it is vital to use a logo design that stands out from the crowd. Sometimes there aren’t enough words to express how important a well-crafted logo design is. As an art, design requires many years of experience, a precise eye, and creativity, which helps to understand the essence of your business. You likely don’t have the time to acquire that extra skill by yourself, so hiring a professional designer is a wise investment. We all hate to spend money, but when it comes to something as crucial as your brand identity and logo design cost, it should be viewed as something that will benefit your business for years to come. But how much does a logo design cost? To determine the value and quality of a logo design, you ought to compare the logo design cost against the benefit it will give you, as you would with any other business spending. By working with a professional designer, you can get a distinctive logo that is effective in the way it communicates your brand’s message. In the case of logo design cost, there is a variety of pricing and packages, so it is important to understand what you will be getting for your money. How Much Will Your Logo Cost? The million-dollar question! You might already be aware that you can hop online and find a logo design in UK for as little as £50. You can also go to the shop and buy a bottle of wine for £4 but that does not mean the quality will be good. You will always be willing to pay more for good quality, right? Deliberating the logo design cost is similar. You can find a cheap logo design cost but that does not mean it will do the job. Paying a little more to professionals will ensure that your logo design resonates with customers and lasts for years to come. There is no set price for this type of service, and it all depends on who you hire and how much they charge. For example, freelancers would have a different logo design cost from design agencies. Logo design cost tends to differ widely between agencies and freelancers as the price of a design agency may be set, while a freelancer might charge by the hour. From DIY logo design to working with a graphic design studio, or with an agency, like ours at Nautilus Marketing, the logo design cost can range from £5 to £1500 and beyond, with many options in between.

2. The average costs for a low budget, professional logo design in UK can start anywhere between £150 to £500. Medium range budget can be somewhere between £1,000-£5,500 and on the higher range it can be as high as £10,000 and more. (Pricing packages infographic – already on site) Okay, now you know how much your logo design cost is likely to be, let’s look at the ins and outs of why it costs so much, and why the cost varies. Firstly, What IS Logo Design? Almost every business can attribute a part of its success to the design sense behind their logo. Usually, people think a logo is just a creative way to write a company’s name or a random emblem to make it look appealing, but there is much more to it. A logo design is one of the most important steps in establishing a company’s identity. A good logo design serves many purposes, but it is most important because it:  Makes a great first impression, which invites customers to interact with your brand Helps you to create a brand identity Makes it easier for people to remember your business through a symbol Differentiates you from your competitors Enhances brand loyalty You’re seeing logos around from popular brands all of the time. They help you instantly remember a brand. A good logo does a lot of the heavy lifting for you in terms of your marketing. Supplemented by great content? That’ll take you even further.     Why is a Perfect Logo Design so Important? First impressions count a lot, and your logo provides the first impression of your business. As the old adage goes – “you never get a second chance to make a first impression”, so it’s a good idea to ensure you have the logo right from the get go. Most customers will make a buying decision about a product or brand within seconds, so your logo must grab and hold their attention, all within that split second. There’s nothing quite like a great logo to set your brand apart from your direct competitors. Your logo also signifies the value of your brand. Well-crafted logos are essentially a reflection of your company’s creative talent, so making sure it is correct is imperative. What Factors Affect the Price of Your Logo Design?

3. Logo design is a process that has a number of factors that will influence the price, some of which include:    Complexity Compensation Number of edits Different freelancers, designers, and full-service agencies will have varying policies when it comes to those factors impacting the logo design price, so keep that in mind. Try to get a clear picture of how much you’re likely to pay before commissioning someone to do it. The Complexity of the Project The complexity of the design request will also influence the logo design cost and the overall project. Many logos are just simple representations of the company, which are no more than merely stylized versions of its name, therefore their cost would be less than a logo that required a significant amount of research and explanation prior to its creation. Each element of a logo tells a story in its own way. There are a number of factors involved in designing a logo, whether in the type of font, colour palette, or the way everything ties together. As a result, design elements’ cost can vary because they come from different sources. Compensation for the Professional(s) You Hire It is best to measure a logo design cost by measuring the value of the work done. Depending on the type of work you are hiring a professional designer for, you have two payment options. You can either pay them by the hour or per project. Logo design cost will fluctuate either way, especially since the former option is more variable than the latter. Aside from the payment terms, you will also be charged for designers based on their level of expertise. A designer with more experience tends to charge more, whereas one who is just starting out has a lower rate. Number of Amendments As people get closer to the end product, they tend to become more indecisive. We react that way because we want to ensure that whatever we decide will be effective. The number of changes will also be considered when entering into an agreement with a designer, whether the project is digital design, drawing, sign writing, etc.

4. The standard number of edits in a package is three, but as the number increases, the logo design cost tends to increase as well. Get a Stellar Logo From the Start If you’ve read this far, you’re definitely interested in getting a logo that reflects your business with style. Luckily for you, not only are we able to write a blog that holds your attention all the way to the end, but we also do some fantastic logo design work for our clients (according to our testimonials, at least). Get in touch with us today to discuss your logo needs, we’ll be happy to help!