How Much Does SEO Cost

1. How Much Does SEO Cost? We are constantly getting asked questions relating to SEO. “How long until we get results?” “Why is it important?” But one of the most common questions? “How much does SEO cost?” Whether you’re a business owner looking for some SEO help from us or a current client trying to find some concrete reasons to continue investing in SEO – this question comes up a lot. We’re going to do our best to answer that for you in this blog post. What Exactly is SEO? Before we can start talking about SEO cost, it’s important to clarify what SEO actually is. SEO agency in UK often portray SEO as some unknown witchcraft that only the experts understand. And while it is a highly technical field, SEO basics are pretty simple. SEO = Search Engine Optimisation. It’s the process of optimising your website, web pages, and blogs for search engines like Google, Bing, and others. While putting it like that does make it sound pretty straightforward, tons of effort goes into a well-thought-out and successful SEO strategy. There are all sorts of technical antics behind the scenes, and your website needs to be set up to favour the ever-changing algorithms of Google and other search engines. The Nitty Gritty of SEO Many SEO buzzwords are floating around, from H1 tags to meta descriptions and link building, so it’s worth getting an SEO expert on board if you want to navigate the choppy waters of search engine optimisation. However, one of the most critical aspects of the practice is keywords. You need a sophisticated piece of software handled by an SEO professional who knows how to use it to find keywords that match your industry and business. Then, you implement them into both the back end of your website and the front end, where people will read your material.

2. This neatly brings us to a vital aspect of SEO. Aside from the behind-the-scenes technical work, your website needs good copy (words) to optimise your search engine fully. Google’s robot crawlers are sophisticated these days, so they can detect when you’re just jamming keywords in for the fun of it. It takes skill in the copywriting department to ensure your content is optimised for search engines and reads well for your customers. There’s no point in doing the hard work that comes with SEO and then having poorly written content, so it’s about finding that balance between the technical and creative sides to make it work. But, because the algorithms are constantly changing – uploading good content and then forgetting about it is not enough. When you have a good piece of content that’s already performing well, give it an update every six months. You may now rank for newer keywords that you can begin sprinkling into related articles. SEO is an ongoing, ever-changing process, so it needs ongoing care. Is your head spinning already? Skip the blog post and go straight to a discovery call with us! How Much Will SEO Cost? Now we’ve covered the basics, let’s move on to your question of how much SEO cost you’re likely to have. And it’s one that is tricky to answer because every company charges something different for the search engine optimisation services they provide. Some will offer contracts that can go well into quadruple (or more!) figures, while others may offer their services much cheaper with not-so-great results. It all depends on the level of service you want to receive. Services and SEO costs can range from basic to very comprehensive, depending on the size of your business and website. That’s why, more than price, it’s important to focus on who is holding YOUR attention. Who’s giving you a good demonstration that they know what they’re talking about? If you’re reading this far into the blog post, Nautilus is doing that right now. Imagine if we were doing this for your customers. Here at Nautilus, we provide three packages for SEO cost: Basic, Standard, and Premium. The Basic package comes in at £359 per month and includes 5 keywords. The Standard package is £499 per month and consists of 12 keywords to implement for your business, and the Premium Package is £899 per month and includes a whopping 20 keywords.

3. Each of the packages is tailored to your business because every business is different, and each includes a custom campaign setup and optimisation process which involves: Off-page SEO On-page SEO (ranging from basic to advanced depending on the package you select) Link building Monthly reporting Keyword research Custom strategy Competitor analysis        We can also provide a free SEO audit of your website before committing to anything. SEO is vital to the success of any company, and if you’re not spending your money on it, your competitors will be and will reap the benefits. Our rolling 30-day contracts mean you can move on if you aren’t happy because we believe that SEO is an ongoing process rather than something that magically works after a year. If you are offered a long contract elsewhere, the ugly truth is that they aren’t confident they can do the job. But we are. SEO as Part of the Wider Digital Marketing Picture SEO isn’t just keywords, link building and technical work in the back end of your website. It’s also about using the proper practices as part of a broader digital marketing strategy. Some strategies may include creative content marketing across different platforms, including social media and much more. SEO differs from social media in terms of user intent. This is something that many business owners don’t quite grasp – and it’s an important distinction. While yes, you should be repurposing content, you should also keep in mind that the content should be repurposed to speak to a different audience. When creating content for SEO – you’re answering the user’s search intent. They’re on Google, searching for something, and then they’ve landed on your page. Their intent is to find something – whether that’s information, options, or actually to purchase something there and then. When creating social media content, you’re distracting users and trying to capture their attention enough to convert. They’re bored, scrolling on their phone; they don’t have a particular agenda. Therefore, SEO content on a website will be too pushy if it’s repurposed verbatim for socials. That’s not to say SEO doesn’t exist on social media. It does. It just works differently. On a social platform, it’s more about the keywords you use in terms of optimising your profile.

4. For instance, having keywords related to your business or service in your bio and tagline, maybe even your display name. Using relevant hashtags is also a good one on selected platforms (LinkedIn, Pinterest), but people need to overestimate the importance of those. What SEO Pricing Model Should You Go With? When vetting different agencies or SEO freelancers in search of one to work with, you’ll encounter different SEO cost quotes. Logically, you’ll be wondering which SEO pricing model is best for you to go with – so we’ll break down the SEO cost under these different models. SEO Priced Per Hour Typically, you’ll find this pricing model if you’re working with independent freelancers or contractors. You’re unlikely to find marketing agencies/firms using this pricing model. With this model, your SEO professional will bill you for all hours worked on the account. The advantages of this SEO cost model are that if you only need a few hours of work, such as in the case of already being set up with SEO and needing some minor things added, then it will cost you less to get the work done. The disadvantages of this model are that professionals can bill you for more hours than they actually worked on it. To counteract this, get them to give you a breakdown of the tasks performed so that you’re being charged only for the hours the professional has actually spent on your account. SEO Priced Per Month Perhaps the most common SEO pricing model, you’ll be charged by month typically when you use SEO services in the UK from a marketing agency or small team of freelancers. The advantages of this model are that it’s much easier from a billing perspective, and you know exactly what you’re spending each month, allowing you to reassess often whether it’s cost-effective. The disadvantages of this SEO cost model are that after the first couple of months, you have less ability to know how much time the SEO professionals spend on your account. Even if the amount of time being spent on your account decreases, the SEO cost per month likely won’t – important to keep in mind. With this model, you could get your SEO professional or agency to give you a monthly breakdown report so you can keep tabs on what’s been happening with the account. SEO Priced Per Project

5. The least common pricing model is where you’ll agree to an overall price for an SEO project with a company and pay half at the beginning and half when the work has been completed. Typically, this is used by SEO agencies as a one-off method if you have a specific SEO need. The advantage of this SEO cost model is that you know exactly what you’re paying and can’t get hit by ‘hidden charges’, but the disadvantage is that you could slightly overpay. Speak to the SEO professionals you’re working with to make sure you’re happy before signing anything. What Should You Be Getting From an SEO Package? What you get from your SEO package will depend on why your business and website need SEO. Depending on your current rankings, industry, and goals, there is some variation. You’ll require aggressive SEO to help overcome your competition, especially if you are in a largely competitive market, which will help you stand out from your competitors. SEO can also be utilised as an excellent tool for your target market to find you in the first place. Choosing the correct SEO package will help you reach your ultimate goal, whatever it may be. Here’s the bare minimum that you should be getting from an SEO package: Link audit and removing spammy links Keyword research Installing analytics software Content optimising and updating your current pages for SEO keywords Improving and linking the internal structure of your site Editing and optimising existing content Monthly reports        We offer all of this. (Have you noticed that you’re still reading?) If SEO’s Being Done… It Should Be Done Right The SEO cost in 2023 depends on several factors: your requirements and what you want to achieve with SEO, project size, nature of your business, niche competitiveness, and other specific aspects. The hard truth is that SEO is not the cheapest service out there, but it is vital if you want to see your business succeed in the digital age we live in. Finding an agency you can trust is essential for your money and time safety.

6. If your SEO’s being done, it should be done right. Since you’ve made it to the end of the post, we’re confident that the SEO cost factor has put you on track. At this point, you’re ready to start taking your SEO seriously – and get serious results back! The only thing left to do now is get in touch with an award-winning agency with the deep diving expertise to ensure your money’s well spent.