Semalt: Effective Ways To Exclude Internal Traffic In Google Analytics

1. 23.05.2018 Semalt: Effective Ways To Exclude Internal Tra?c In Google Analytics One of the simplest mistakes that companies, agencies, and individuals overlook when it comes to counting their monthly number is the inclusion of their traf?c in their client's websites. It may seem insigni?cant, but it has a huge role to play in the conversion rate, as it in?ates the traf?c they receive from visitors. There are several ways, speci?ed by Andrew Dyhan, the Customer Success Manager of Semalt Digital Services, that one can use to alleviate this problem. They range from simple installations to those that require developer resources to implement. One thing to remember is always to have a separate analytics account where one can store all raw data as backup. #1 Google Analytics Opt-Out Browser Plugin It is the easiest to implement. All the users that one wishes to block need to download and install the Google Analytics Opt-out Browser Add-on. Once installed, they will no longer be able to send their visitor data to the analytics. It works by prohibiting GA JavaScript from sending visit information. It, however, does not allow the user to choose which information is blocked out. Therefore, if there is some information that needs to transmit visit data, then disable the extension. Install the add-on on all user pro?les, browsers, and all devices with access to a browser. Also, remember that the add-on is on for all pro?les. Therefore, if the current pro?le in use is what runs tests, then change to a different https://rankexperience.com/articles/article1343.html 1/2

2. 23.05.2018 pro?le or disable the add-on to see if the tracking is working correctly. #2 Custom Filters Based on IP Single IP Address Single IP Address: Go to the Admin tab in GA, and select ?lters. From these, choose to add a new ?lter from the ?lter tab. From here, insert a custom ?lter using a single IP address. After setting the parameters, click save and then exit. The range of IP Addresses: The range of IP Addresses: Follow the same procedure for single IP addresses. However, after selecting a new ?lter, choose a custom ?lter in the ?lter type, and the exclude the IP in the exclude ?lter ?eld. Finally, insert the range for the IP in the ?lter pattern. #3 Custom Filters Based on ISP Excluding traf?c from an ISP can either be through a prede?ned or a custom ?lter. In the same way, one can ignore an ISP from GA. It is either one uses the ISP domain or ISP organization. The difference is that one refers to the registered name as per the ISP issue, while the other means the ISP's geographical domain. The prede?ned ?lter only allows one to work with an ISP domain. ISP Domain: ISP Domain: Use the same procedure for a range of IP addresses, use the prede?ned ?lter in ?lter type, and then exclude the ISP domain. ISP Organization: ISP Organization: Filter type should be a custom ?lter, then exclude the ISP organization in the ?lter ?eld. Then insert its domain in the "from ISP Domain." #4 Set a JavaScript Cookie The two methods to use are _setVar() and _setCustomVar(). The difference between the two is that _setVar() uses the User De?ned Filter ?eld and the latter cannot. _setVar() allows the user to set a pro?le ?lter they can use to exclude personal traf?c. The alternative _setCustomVar() uses advanced segments that make it possible to ?lter out traf?c. It means that the data it ?lters comes after it goes through GA. _setVar(): set a custom ?lter in the ?lter type, should be a user de?ned ?lter ?eld and use an employee as the ?lter pattern. _setCustomVar(): exclude a custom variable (key 1), then select those that are exactly matching employee. Then include the custom variable (Value 01), and exactly matching Yes. https://rankexperience.com/articles/article1343.html 2/2