Google Analytics Tutorial

1. GOOGLE ANALYTICS TUTORIAL

2. THE TEAM Sean Si Angelyn Co Content Production Manager Kevin Si Lead Web Developer Austin Takahashi Blog Manager Founder & Consultant Vince Salud SEO Specialist Robert Cipriano Link Development Manager Richmond Ibasco Lead Programmer Khris Torres SEO School Manager Aubrey Madrona Marc Sorongon Pam Sallegue Social Media Specialist Accounts Director Link Development Specialist

3. COMPANY PROFILE SEO Hacker is primarily an SEO and internet marketing company. Our focus is mainly on SEO and Social media marketing unlike other one-stop-shop digital agencies. Our clients range from Philippine based companies to international companies looking to get higher ranking in search engines. Here are some of the clients we have rendered services to:

4. COMPANY PROFILE We offer a comprehensive suite of solutions, including: We offer a comprehensive suite of solutions, including: Search Engine Optimization Consulting Pay Per Click Blogging Social Network Marketing Conversion Rate Optimization Online Reputation Management Mobile Marketing Internet Marketing Web Development Our Vision Our Vision is to be the best SEO and Internet Marketing Services Company in the whole of the Philippines and other English-speaking Asian countries. Our mission Our mission is to provide best-quality services to our clients, taking care of their branding and optimizing their websites for their users.

6. STATS AND MEASUREMENTS ARE IMPORTANT www.slideshare.net/bengrossman

7. ESPECIALLY IN BUSINESS

8. WHERE NUMBERS TELL TALES

9. GOOGLE ANALYTICS IS YOUR MEASURING TOOL

10. MULTITUDE OF DATA ABOUT YOUR VISITORS

11. LET’S START WITH THE DASHBOARD

12. This is the Time Frame parameter of your Data

13. This tells you the number of Visitors who came in your Website

14. This tells you the number of Pages that were Viewed in your Website

15. This tells you the Average Time a Visitor Spends in your Website

16. This tells you the percentage of New Visitors in your Website

17. This tells you the number of Unique Visitors in your website

18. COUNTED BY A UNIQUE COOKIE ASSIGNED BY GOOGLE

19. This tells you the average number of Pages a User Visits in your Website

20. This tells you Bounce Rate of your Users in your Website

21. PEOPLE GOING OUT OF YOUR WEBSITE IMMEDIATELY AFTER GOING IN

22. Check where your Traffic comes from

23. Check where your Traffic comes from Check what Keywords your Visitors use to find you

24. Knowing which Keywords are most effective to build your SEO on is Vital

25. Branding Keywords Like these

26. Visit a Lot of Pages Prove to hold the best User Activity

27. Spends a lot of Time in your Website Prove to hold the best User Activity

28. Does not have a high Bounce Rate Prove to hold the best User Activity

29. Increasing Visits from this Keyword is a Win!

30. WHERE DO I START?

31. SET-UP THE TRACKING CODE

32. Your Unique Tracking ID

33. This tells you if your Tracking Code is Working

34. This is your Tracking Code. Copy-Paste this on every page you want to track in your website

35. EACH TIME A USER OPENS A WEBPAGE IN YOUR WEBSITE

36. YOUR WEBPAGE

37. SENDS DATA YOUR WEBPAGE

38. SENDS DATA YOUR WEBPAGE TO GOOGLE ANALYTICS

39. YOU WILL RECEIVE VALUABLE VISITOR DATA FROM EACH PAGE

41. BOO-YAH!

42. GOOGLE ANALYTICS SHOULD START TELLING YOU NUMBERS

43. BUT IT WON’T TRANSLATE WHAT THE NUMBERS MEAN

44. YOU’D HAVE TO STUDY IT

45. IT BOILS DOWN TO HOW MUCH YOU KNOW YOUR BUSINESS

46. HERE ARE SOME GOOGLE ANALYTICS TRICKS TO START WITH

47. HERE ARE SOME GOOGLE ANALYTICS TRICKS TO START WITH GOAL TRACKING

48. EVERY WEBSITE HAS A GOAL

49. To Drive Sales To Drive Sales EVERY WEBSITE HAS A GOAL

50. To Drive Sales To Drive Sales Make Leads Make Leads EVERY WEBSITE HAS A GOAL